Video websites in China, as elsewhere in the world, include both non-curated “integrated platforms” and curated “aggregators”. Aggregators generally provide topic-specific or otherwise selective content with the goal of attracting fewer but more dedicated users while other platforms focus on providing a wealth of content to attract large user bases. While aggregators in China only […]
Archives for September 2017
Tencent launched a digital bank card on WeChat
Tencent launched a digital bank card on WeChat called WeBank Card via WeBank, China’s first private commercial bank established. One of its major shareholders is Tencent.
China’s mobile banking market overview Q2 2017
Total transactions of China mobile banking clients totaled 55.63 trillion yuan (US$8.44 trillion) with an increase of 5.1% QoQ. China Construction Bank (26.1%) and Industrial and Commercial Bank of China (21%) combined account for close to half of China’s mobile banking market in Q2 2017. Check out mobile payment usage report here…. Already subscribed? Sign […]
China online accommodation market Q2 2017
China online accommodation market totaled 39.38 billion yuan (US$5.97 billion) with an increase of 27.1% YoY according to data from Analysis.
China’s mobile live streaming market insights Q2 2017
Momo Live Video Service (Web version) Live streaming is experiencing rapid growth in China, fueled in part by a limited selection of entertainment media and a shortage of other “reality” programming; live streams have achieved popularity by showcasing everything from everyday life to cooking, even including one in which the creator streams herself eating meals […]
Adidas tests the waters with first Weibo Stories ad
Adidas recently released its first foray into Weibo Story advertising, a series of four short videos promoting a new product line. Climbing the learning curve Watching the video, it becomes clear that their first effort has some shortcomings: not once, in all four videos, does the Adidas logo appear, while the Adidas heartbeat associated with […]
China mobile phone market insights in H1 2017
GfK released a report on China’s mobile phone industry in H1 2017 on August 18th. The report shows that China’s mobile phone retail market continued rapid growth while the volume of retail sales slowed down. At the same time, the channel and brand resources will be further concentrated, 2017 mobile phone market competition is still […]
Purchasing power : Guangzhou vs. Shenzhen H1 2017
Shenzhen: An outlier in spending habits Shenzhen, despite having among the highest per capita incomes in China, and the third-highest disposable income per capita has significantly lower consumer spending than other first-tier cities. In 2017, Shenzhen’s per capita disposable income rose to 27,505 yuan (US$4,232); this is second only to Shanghai and Beijing among all Chinese cities, […]
Online sales for BRICS countries to exceed $3 trillion in 5 years
According to the research report on online sales in BRICS by Alibaba Research, the number of online shoppers in BRICS (Brazil, Russia, India, China and South Africa) countries is forecasted to reach 1.35 billion users in 2022, taking up 61% of the global online shopping users.
Mobile share exceeded 80% in China online shopping market in Q2 2017
China mobile shopping market totaled 1,279.42 billion yuan with an increase of 45.9% in the second quarter of 2017 according to data from Analysis. Mobile accounted for 80.4% of total online shopping transactions in Q2 2017. Tmall continued to dominate China’s mobile shopping market with 65.2% market share, followed by JD (19.5%) and Vipshop. The […]
90% Chinese consumers willing to share personal information
A SAP Hybris report shows that the current number of Internet users in China has reached 731 million, of which more than half use mobile Internet, whereby 4.69 billion users have mobile wallets. China is thus of the world leading level in terms of online shopping and payment innovations. Chinese consumer expectations of brands continue to […]
China Tourism Overview – Southeast Asia
In the first half of 2017, the number of Chinese who went to Japan exceeded 3.282 million, showing an increase of 6.67%. Compared to the growth rate of more than 20% in the past two years, growth significantly slowed down.
China Online B2C Retail Overview Q2 2017
The online retail market in China reached 1.59 trillion yuan (US$244.6 billion) in the second quarter of 2017 (up 31.2% over Q2 2016), with B2C sales accounting for 860.5 billion yuan (US$132.4 billion), an increase of 32% over the second quarter of 2016.
[CASE STUDIES] How Brands like Lancome Promoted Lipstick on WeChat Moments
In 2017, Saint Laurent, Lancôme, Dior, L’Oréal, and other top-of-the-line international makeup brands arranged WeChat Moments advertising during major holidays to publicize their own lipstick products. If promoting a diamond as a symbol of love and loyalty is among the most classic examples of marketing history, then turning lipstick into the preferred symbol of love […]
Russian purchases of Chinese goods up 3.5 times; Xiaomi a hot seller
The latest research data from Yandex Pay shows that the number of purchases from China by Russian increased by 3.5 times over last summer while the value of transactions with Chinese retailers on Yandex Pay increased by 3.3 times.