Influenced by the “double 12” shopping festival, the rankings of best-selling brands have changed greatly in December. In women’s clothing category, Taobao brands RUMERE, MG Xiaoxiang, and DAXI RETRO STYLING have broken into the ranking of top 10. In women’s shoes category, OCANDY, a web celebrity brand, has moved into the top 10. In men’s […]
Archives for April 2018
China’s GDP up by 6.8% to US$3,141 billion in Q1 2018
The gross domestic product (GDP) of China was 19,878.3 billion yuan (US$3,141 billion) in Q1 2018, a year-on-year increase of 6.8% at comparable prices according to the preliminary estimates of National Bureau of Statistics of China.
By 2022, will Chinese auto brands become strong enough?
After five years of a transitional period, China will fully open its auto market. By 2022, will Chinese auto brands become strong enough?
China mobile app user insights 2018
The monthly active devices of China mobile internet has held steady at over 1 billion units, seeing slow growth in 2017. The year-on-year growth rate also shows the gradual step-down trend. China’s mobile payment transaction value has already reached US$5.5 trillion in 2016, which is estimated to reach US$15.4 trillion in 2017. The number of […]
How to use live streaming for successful marketing in China
In 2017, China’s online advertising revenue is expected to reach 400 billion yuan with a share of over 50% in the overall advertising market. Driven by the increase of the internet users, digital media usage, and online video & audio business, the revenue of online advertising will maintain its fast-growing momentum for years to come […]
The secret recipe of GQ’s WeChat success
By doing three things right, GQ’s China WeChat account has undergone a successful social media transformation.
China’s Movie Market Consumption 2018
China’s movie box office revenue hit 55.911 billion yuan in 2017, soaring to a greater height. The number of movie screens reached 50.8 thousand, more than that in North America for the first time. For Chinese moviegoers, female accounts for 55% and male 45%. The young under 30-year-old accounts for 49%; users with Bachelor’s degree […]
[REPORT] Post-90s mobile user study in lower-tier cities in China
Chinese young people are the main user group of mobile internet while those from lower-tier cities are definitely the fastest growing segment. As of February 2018, the number of post-90s reached 212 million with 38.6% YoY growth of penetration rate. FPS became popular among post-90s in lower-tier cities rapidly, as the number of players was 3.5 […]
These 6 key marketing factors can help draw more FMCG Chinese buyers
When China’s FMCG growth returns, it doesn’t automatically happen to every brand. Here are six key factors. Kantar Worldpanel has reported that spending in fast moving consumer goods (FMCG) grew by 4.3% in 2017 from a year ago, which is 0.7 percentage point higher than that in 2016 and the fastest in three years. This […]
How Gucci promotes its product via key opinion leaders (KOL) in China
Gogoboi, a fashion blogger who has exclusively released GIVENCHY handbags on Wechat, now works exclusively with GUCCI to launch the GUCCI 2017 Holiday series. On one hand, this is the first time that GUCCI has authorized the sale of products on a third-party platform in China. On the other hand, this also indicates that the […]
How does Tencent’s QQ influence the young?
According to the Annual Report of CNNIC in 2017, Chinese netizens under 29-year-old account for 52.2% of total users. In terms of internet usage frequency, post-95s and post-00s are the most active users. It indicates that post-90s and post-00s are becoming the core users of the Internet. In 2017, the average daily messages of post-95s […]
How to command price premium in China
In China market today, “consumption upgrading” is a buzzword, which means Chinese consumers are no longer focusing only on cheap prices, they are now more willing to pay a premium for products/services whose prices they view as justified: it might be better quality, quicker delivery, better brands, smarter functions, or a combination of various factors. […]
China online shopping average revenue per user rise to US$43
China online shopping market reached 1.8 trillion yuan in Q3 2017 with a growth rate of 37.5% YoY. Mobile shopping growth slowed down to 35% and reached 1.4 trillion yuan according to Analysis.
Growth in the number of stores vs sales by retail store type 2013-2015
Convenient stores are historically the best performing type in China’s traditional retail market as you can see from the chart below of different types of retail stores in China.
Developing effective retail strategies in China: online vs. offline
Online shoppers tend to be richer, younger, and better educated in China according to Nielsen. Close to 58% online shoppers reached the family income of over RMB 10,000. And, 64% are between 18 and 35 years old, comparing to 45% offline shoppers in the same age group. Preference of online vs. offline shopping According to […]