Table of Contents
Overview
CIW Dossier Media Ad Spending is compiled to provide statistical information about China’s overall media advertising market growth and the top advertisers in China in 2018. If you need an overall insight on the spending growth and top industries/companies/brands buying ads on different channels, this is what you should read.
Total pages: 39
Format: PDF
Latest update: February 2019
Price: US$95.00
Access Level: All CIW Premium subscribers; Dossier buyers
Media Ad Spending in 2018
- Full Media Advertising Spending Growth (YoY)
- Traditional Advertising Spending Growth (YoY)
- Top 5 Industries by Full Media Advertising Spending Growth (YoY)
- Top 20 Companies by Full Media Advertising Spending
- Top 20 Brands by Full Media Advertising Spending
- TV Advertising
- Ad Spending on TV by Tiers
- Length of Ads on TV by Tiers
- Growth (YoY) of Top 5 Industries by TV Advertising Spending
- Top 10 Brands by TV Advertising Spending
- Broadcast Advertising
- Top 5 Industries by Broadcast Advertising Spending Growth (YoY)
- Top 10 Brands by Broadcast Advertising Spending
- Newspaper Advertising
- Growth (YoY) of Top 5 Industries by Newspaper Advertising Spending
- Top 10 Brands by Newspaper Advertising Spending
- Magazine Advertising
- Growth (YoY) of Top 5 Industries by Magazine Advertising Spending
- Top 10 Brands by Magazine Advertising Spending
- Traditional Outdoor Advertising
- Growth (YoY) of Top 5 Industries by Traditional Outdoor Advertising Spending
- Top 10 Brands by Traditional Outdoors Advertising Spending
- Elevator TV Advertising Spending
- Growth (YoY) of Top 5 Industries by Elevator TV Advertising Spending
- Top 10 Brands by Elevator TV Advertising Spending
- Elevator Post Advertising Spending
- Growth (YoY) of Top 5 Industries by Elevator Post Advertising Spending
- Top 10 Brands by Elevator Post Advertising Spending
- Theatre Video Advertising Spending Growth (YoY)
- Growth (YoY) of Top 5 Industries by Theatre Video Advertising Spending
- Top 10 Brands by Theatre Video Advertising Spending
- Transportation Video Advertising Spending Growth (YoY)
- Growth (YoY) of Top 5 Industries by Transportation Video Advertising Spending
- Top 10 Brands by Transportation Video Advertising Spending
- Internet Advertising Spending Growth (YoY)
- Growth (YoY) of Top 5 Industries by Internet Advertising Spending
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