Table of Contents
Overview
CIW Dossier Pinduoduo is compiled to provide statistical information about Pinduoduo on group purchase model, app ranking, financial performances, user profile, IPO, and counterfeit problems.
Total pages: 49
Format: PDF
Latest update: September 2018
Price: US$80.00
Access Level: All CIW Premium subscribers
Chapter 1: Introduction
- Introduction
- Top 10 Most Downloaded Non-Game Apps on iOS Store in China
- Top 10 Apps (>100M) by Growth Rate
- Top 20 Apps by Penetration Rate
- Top 20 Apps by CAGR of DAU (>10 Million)
- Top 10 Comprehensive E-Commerce Apps by Penetration Rate
- Average DAU of Top Comprehensive E-Commerce Apps (Millions)
- MAUs of Comprehensive E-Commerce Apps (Millions)
- MAUs of Main Social E-Commerce Platforms: App vs. WeChat Mini-Programs
- Active Users of Comprehensive E-Commerce Independent Apps in China (Millions)
- Comparison of Mobile MAUs of Main E-Commerce Players (Millions)
Chapter 2: Financial Performances
- Quarterly Revenues & Operating Profits of Pinduoduo
- Quarterly GMVs of Pinduoduo
- Quarterly Sales & Marketing Expenses of Pinduoduo
- Active Buyers of Pinduoduo
Chapter 3: User Profile
- Monthly Active Users of Pinduoduo/Proportion of Overlapping Taobao Users/Proportion of Overlapping JD.com Users
- Overlapping Users of Pinduoduo and Other Apps
- Gender Distribution of Pinduoduo Users
- City Tiers of Pinduoduo Users
- Age Group of Pinduoduo Users
- Education Level of Pinduoduo Users
- Professions of Pinduoduo Users
- Average Daily Usage Counts Per User/Average Daily Usage Minutes Spent Per User
- “Have you ever bought goods on Pinduoduo?” (Excluding Non-Pinduoduo Users)
- “Which one will you choose if the following three items of clothing are all your favorites?” (Excluding Non-Pinduoduo Users)
- Previous Shopping Channels of Pinduoduo Users (Excluding Non-Pinduoduo Users)
- Factors attracting users to shop at Pinduoduo (including current and previous Pinduoduo users)
- Goods that Users Like to Buy on Pinduoduo (Excluding Non-Pinduoduo Users)
- Shopping Habits of Taobao/JD Users
- Shopping Habits of Pinduoduo Users
- “Have you ever recommended Pinduoduo to others?”
Chapter 4: IPO
- Go Public
Chapter 5: Counterfeit Problems
- Counterfeit Problems
- Top 100 Most Sold Home Appliances on Pinduoduo in 30 trading days
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