Dossier: China Social E-Commerce

CIW Dossier “China Social E-Commerce” is compiled to provide four business models and statistical information about China’s social e-commerce market. Four social e-commerce models: group buying, membership, community-based, content-driven.

First release: 2019
Updated in: April 2021
Total pages: 30
Format: PDF
Price: US$250.00 or CIW Premium subscribers
Access Level: All CIW Premium subscribers

• Types of Social E-Commerce in China
• Purchase Conversion Rate Comparison
• Group Buying Social E-commerce Industry In China
• Membership Social E-commerce Model In China
• Membership Social E-commerce vs. WeChat E-commerce
• China Membership Social E-commerce Market2015-2021
• Analysis of Community Group Buying Model
• Supply Chain of Content Social E-Commerce in China
• Content Social E-commerce
• Brand Merchants’ E-commerce Sales in 2020
• Transactions in WeChat Ecosystem
• Transactions on WeChat Mini Programs
• Social E-commerce Transactions on WeChat Mini Programs
• Importance of User Sources to Social E-commerce Merchants
• Social E-commerce Transactions on WeChat Mini Programs
• Factors Influencing E-commerce Purchase Decisions
• Factors Influencing Social E-commerce Purchase Decisions
• Shopping Platform Brand Awareness
• Sources of Products Information
• Consumers’ Favorite Products on Pinduoduo
• Consumers’ Favorite Products on Douyin (TikTok)
• Consumers’ Favorite Products on Kuaishou
• Consumers’ Favorite Products on Weibo Daogou
• Consumers’ Favorite Products on Xiaohongshu
• Consumers’ Favorite Products on WeChat Mini Programs
• Consumers’ Favorite Products on WeChat Groups
• Consumers’ Favorite Products on WeChat Official Accounts Mall
• Consumers’ Favorite Products on Youzan

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