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Dossier: China Social E-Commerce

Overview


CIW Dossier “China Social E-Commerce” is compiled to provide four business models and statistical information about China’s social e-commerce market. Four social e-commerce models: group buying, membership, community-based, content-driven.

Released in: Oct 2019
Total pages: 20
Format: PDF
Price: US$160.00
Access Level: All CIW Premium subscribers

Table of Contents

  • What is social e-commerce?
  • China Social E-Commerce GMV & Growth
  • China Social E-Commerce Platforms Market Share
  • Purchase Conversion Rate Comparison/li>
  • Types of Social E-Commerce in China
  • Group Buying Social E-commerce Industry In China
  • Top 3 Major E-commerce Platforms Market Share by City Tiers
  • New Buyer Growth on Pinduoduo
  • Membership Social E-commerce Model In China
  • Membership Social E-commerce vs. WeChat E-commerce
  • China Membership Social E-commerce Market 2015-2021
  • Primary E-Commerce Platforms Operation Data in 2018
  • Analysis of Community Group Buying Model
  • China Community Group Buying App in China
  • Supply Chain of Content Social E-Commerce in China
  • Typical Case of Content E-commercialized & E-commerce Contentalized In Recent Years In China
  • Content Social E-commerce Analysis
  • No. of e-commerce transactions on WeChat mini-programs

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