Baidu's Top Search Terms in China in 2013
What did Chinese search for in 2013? As the dominant search engine in China, Baidu’s search data will no doubt shed some light on China’s culture, top events and user behaviors; and, based on top search terms in selected categories from Baidu, this e-book aims to provide you some insights. Chapter 1: Top 10 Search […]
10 Case Studies for Wechat Marketing
The combined number of monthly active users of Weixin (Chinese version of Wechat) and Wechat were 438 million by June 30 2014, an increase of 11% QoQ or an increase of 57% YoY. With the huge user base and high engagement level on Wechat, how does companies utilize it for marketing? This e-book shares 10 […]
China Internet Insights 2017
Latest update: March 2017. Access Level: CIW Premium (Quarterly & Annually) NOT available for CIW Premium Monthly Billed subscribers China internet users totaled 731 million as of Dec 2016, an addition of 42.99 million from Dec 2015 according to CNNIC. Internet penetration rate reached 53.2%, up 2.9 percentage points from 2015. China mobile internet users totaled […]
10 China Social Media Battles in 2013
In 2013, competition between Chinese brands were extremely fierce. Some brands provoked confrontations with competitors. Social media rose to be important battle field in recent years.
E-Book: WeChat Advertising Guide
Updated in 2015 WeChat Advertising Guide introduces two mobile advertising options on WeChat platform: official account ads and mobile feed ads. Pricing, ad formats and case studies are included.
[CIW Premium] China Singles Day Promotions Guide
Updated in December 2016 November 11th, also called Double 11, has become a special festival during recent years. With four characters of “1”, this date is named as Bachelor’s Day or Singles' Day. On this day, young people hold bachelor parties to simply have fun. Some choose to end their bachelor life by showing love […]
E-Book: Top 200 Mobile Apps in China
This e-book provides a list of top 200 mobile apps by the number of monthly active users (“MAU”). Statistics provided include the name of the app, MAU, MAU growth YoY, DAU, average monthly sessions per user, TGI-fashion lovers, and TGI-car owners. Related e-book: China’s mobile trends Top 100 Mobile Apps in China in Sep 2014 […]
E-Book: China Mobile Trends 2017
Updated on: 24 April 2017 Access level: CIW Premium Quarterly/Annually Billed China Mobile Trends provides an overview of China’s mobile era with 98 pages of slides including: China mobile internet overview Mobile smart devices in China Overview; user demographic and geographic profile Wearable device, VR, smart watch, China smartphone market Smartphone shipment, penetration rate by […]
E-Book: China Domestic Tourism Insights 2017
The latest update on: 17 May 2017; 25 pages. Access level: CIW Premium Quarterly & Annually Billed members only Summary: Outbound tours accounted for 53.5% of China’s online holiday market, followed by domestic trips and nearby tours in 2016. In 2017, China’s travelers are expected to take more domestic trips. “features of the attractions” is […]