The number of middle-class households in mainland China has reached 33.2 million as of August 2018, more than half of which are in Beijing (17.54%), Shanghai (17.35%), and Guangdong (15.19%). China’s new middle-class is less than 30% of the total middle-class. Post-80s have become the main force of the new middle-class.
eBook: Consumption Trends of China’s Young Generation
The young Chinese generation represented by post-90s is rising and set to influence the internet economy in many aspects. Live streaming, short video, and social media are all perfect channels to introduce something good to the young generation considering that they are more likely to be attracted by interactive activities. CIW eBook “Consumption Trends of China’s […]
eBook: ByteDance’s Secret Recipe
Many people keeping an eye on the Chinese digital market know Tik Tok, which is known as Douyin in China. Not many know the company behind Tik Tok, ByteDance and its founder Zhang Yiming. ByteDance has also created several other very popular mobile apps such as Toutiao and Xigua Video. CIW eBook “ByteDance’s Secret Recipe” […]
eBook: 7 lessons from Double 11 marketing campaigns
The record-breaking 213.4 billion yuan gave this year’s Tmall Double 11 a good ending. Some turned their attention to the performance of top retailers and wanted to check out what they did to achieve such success. The magic cannot happen in one day. CIW eBook “7 Lessons from Double 11 Marketing Campaigns” shares an overview […]
eBook: Double 11: China’s Biggest Shopping Festival
CIW eBook “Double 11: China’s Biggest Shopping Day” provides an introduction and history to China’s biggest shopping festival Double 11 as well as sharing Alibaba’s plans for this year’s campaigns. Total pages: 24 Format: PDF Published in: Nov 2018 Price: Members only. For separate orders, please contact us ($45 per eBook) with the link. Access […]
eBook: Secrets of Sisyphe Books
The 25-year-old Sisyphe had opened more than 150 chain bookstores in all provinces in the country except for Tibet, Xinjiang, and Inner Mongolia. Sisyphe has an annual turnover of 520 million yuan, an average annual sales of 12 thousand yuan per sqm, and an average annual inventory turnover of 1.7 times. Business and culture can be […]
eBook: WeChat Mini-Programs: Marketing, conversion, and integration
WeChat Mini-Programs have shown its value in the following three areas: enhancing marketing through precise user targeting, initiation and opening of apps, and connecting with the offline through smart devices and user scenarios. This eBook shares an overview of how WeChat Mini-Programs can be helpful to businesses. Total pages: 18 Format: PDF Latest update: September […]
eBook: How Alibaba Drives the Transformation of Smart Restaurants
Koubei is one of Alibaba’s platforms that specializes in providing local services, an area where new retail is an emerging force. By its upgraded pre-ordering system, smart POS technology, and data-driven operations, Koubei sets to help one million businesses complete smart restaurant transformations. CIW eBook “How Alibaba drives the transformation of smart restaurants” based on […]
eBook: How Xiaomi Fought its Way Back
More than 30 members of the Yabuli China Entrepreneurs Forum visited Xiaomi’s headquarters in 2017, and Chairman of the Yabuli Forum Chen Dongsheng presided over a CEO seminar entitled “Internet + Chinese Manufacturing”. CIW eBook “How Xiaomi Fought its Way Back” based on excerpts from a lecture by Xiaomi CEO and founder Lei Jun given […]
eBook: Uncle Kai’s Storytime
CIW eBook Uncle Kai’s Storytime tells the story of how an ex-host of China Central Television built a successful business seeing the rising trend of paying for content or knowledge online in China. Uncle Kai’s Storytime is founded by Wang Kai, an ex-host of China Central Television (CCTV). Started as a personal routine with his […]
eBook: China Domestic Tourism Insights 2017
The latest update on: 17 May 2017; 25 pages. Access level: CIW Premium Quarterly & Annually Billed members only Summary: Outbound tours accounted for 53.5% of China’s online holiday market, followed by domestic trips and nearby tours in 2016. In 2017, China’s travelers are expected to take more domestic trips. “features of the attractions” is […]
eBook: China Mobile Trends 2017
Updated on: 24 April 2017 Access level: CIW Premium Quarterly/Annually Billed China Mobile Trends provides an overview of China’s mobile era with 98 pages of slides including: China mobile internet overview Mobile smart devices in China Overview; user demographic and geographic profile Wearable device, VR, smart watch, China smartphone market Smartphone shipment, penetration rate by […]