E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce reaching the peak, the e-commerce platforms start to expand to the upstream of the industrial chain.
eBook: Xiaohongshu Growth & Product Strategies
This eBook explores how Xiaohongshu successfully pivoted its growth and product strategies from a PDF-based product at the beginning and become a top social platform in China in 2018.
eBook: Launch Product in China with Tmall Key Box
Launched in 2017, Hey Box of Alibaba’s Tmall is designed specifically to provide new product release marketing solutions to brands. 50 million new products were released on the Tmall platform in 2018. Over 1.3 million new products from over 500 brands recommended by Tmall Hey Box to targeted consumers were eventually purchased, with a total […]
eBook: Tmall Global Guide
Tmall Global is a leading cross-border e-commerce platform in China, enabling Chinese consumers to buy products from other countries. Introduced in 2014, international brands on Tmall Global cover more than 4,000 categories and originate from 77 countries and regions. Tmall Global now plans to launch other foreign-language sites, including Spanish, Japanese and Korean. Alibaba launched […]
eBook: Purchase Intention of Smartphone and Smart Hardware in China
In 2019, 88.5% of online users plan to purchase at least one smart device of which smartphone accounts the most, with 66.7% of online users are thinking of buying one. Users’ purchase intention for other mobile devices such as smartwatches is 25.6% in term of penetration ratio. Over the recent years, smart products appeared in […]
eBook: How a community based e-commerce startup managed to reach 60 cities and 10 million households in China
E-commerce startup Shihuituan has over 150 million GMV and reached 10 million households across 60 cities. It aims to be the Uber of convenience stores. Their numbers show that after reaching the 100 million benchmark at the end of last year, Shihuituan’s GMV soon reached 150 million yuan in January of 2019. They have now […]
eBook: Brick & Mortar Retail’s Transformation with WeChat Pay Smart Store
In the past, consumers may need to open a mobile app, or a small program, which takes about four or five steps to complete payment. But now, consumers only need to open the WeChat “scan” function and scan the product QR code price tag, and the products can be automatically added to the shopping cart […]
eBook: The digital transformation of China’s largest wool and textile enterprise
In 1935, Heng Yuan Xiang invested in a factory to produce own wools to fight against the monopoly of imported goods. In 2017, the annual sales reached 5 billion yuan, with nearly 60% coming from online, up by 26%. To date, HYX Group has more than 100 affiliated factories, around 170 offline dealers, over 1,000 […]
eBook: Meet China’s New Middle Class 2019
The number of middle-class households in mainland China has reached 33.2 million as of August 2018, more than half of which are in Beijing (17.54%), Shanghai (17.35%), and Guangdong (15.19%). China’s new middle-class is less than 30% of the total middle-class. Post-80s have become the main force of the new middle-class.
eBook: Consumption Trends of China’s Young Generation
The young Chinese generation represented by post-90s is rising and set to influence the internet economy in many aspects. Live streaming, short video, and social media are all perfect channels to introduce something good to the young generation considering that they are more likely to be attracted by interactive activities. CIW eBook “Consumption Trends of China’s […]
eBook: ByteDance’s Secret Recipe
Many people keeping an eye on the Chinese digital market know Tik Tok, which is known as Douyin in China. Not many know the company behind Tik Tok, ByteDance and its founder Zhang Yiming. ByteDance has also created several other very popular mobile apps such as Toutiao and Xigua Video. CIW eBook “ByteDance’s Secret Recipe” […]
eBook: 7 lessons from Double 11 marketing campaigns
The record-breaking 213.4 billion yuan gave this year’s Tmall Double 11 a good ending. Some turned their attention to the performance of top retailers and wanted to check out what they did to achieve such success. The magic cannot happen in one day. CIW eBook “7 Lessons from Double 11 Marketing Campaigns” shares an overview […]
eBook: Double 11: China’s Biggest Shopping Festival
CIW eBook “Double 11: China’s Biggest Shopping Day” provides an introduction and history to China’s biggest shopping festival Double 11 as well as sharing Alibaba’s plans for this year’s campaigns. Total pages: 24 Format: PDF Published in: Nov 2018 Price: Members only. For separate orders, please contact us ($45 per eBook) with the link. Access […]
eBook: Secrets of Sisyphe Books
The 25-year-old Sisyphe had opened more than 150 chain bookstores in all provinces in the country except for Tibet, Xinjiang, and Inner Mongolia. Sisyphe has an annual turnover of 520 million yuan, an average annual sales of 12 thousand yuan per sqm, and an average annual inventory turnover of 1.7 times. Business and culture can be […]
eBook: WeChat Mini-Programs: Marketing, conversion, and integration
WeChat Mini-Programs have shown its value in the following three areas: enhancing marketing through precise user targeting, initiation and opening of apps, and connecting with the offline through smart devices and user scenarios. This eBook shares an overview of how WeChat Mini-Programs can be helpful to businesses. Total pages: 18 Format: PDF Latest update: September […]