Many people keeping an eye on the Chinese digital market know Tik Tok, which is known as Douyin in China. Not many know the company behind Tik Tok, ByteDance and its founder Zhang Yiming. ByteDance has also created several other very popular mobile apps such as Toutiao and Xigua Video.
CIW eBook “ByteDance’s Secret Recipe” shares an overview of how the Chinese internet tech company has created several successful mobile apps.
Total pages: 17
Latest update: January 2019
Access Level: all CIW Premium subscribers, CIW Standard (annual billing) subscribers
Table of Content
- Organization structure of ByteDance’s mobile app factory
- Workflow at ByteDance
- Data-driven resource allocation
- An opposite direction of the super-platform strategy