CIW eBook “Double 11: China’s Biggest Shopping Day” provides an introduction and history to China’s biggest shopping festival Double 11 as well as sharing Alibaba’s plans for this year’s campaigns.
Total pages: 24
Published in: Nov 2018
Price: Members only. For separate orders, please contact us ($45 per eBook) with the link.
Access Level: all CIW Premium subscribers, CIW Standard (annual billing) subscribers
Table of Content
- Double 11 2018
- Alibaba Taobao’s Marketing Strategy for Double 11
- Uniqlo’s Secret Recipe to Success on Double 11