E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce reaching the peak, the e-commerce platforms start to expand to the upstream of the industrial chain.
Through the education by the e-commerce platforms, the business model of direct linkage with the factory and skipping the intermediate links are obtaining broad acceptance, as the model is benefiting the consumer, even become the alternate expression of “cost-effective”.
However, the gap between the e-commerce platforms and the manufacturing factories emerges as well.
Format: PDF (18 pages)
Latest update: January 2020
Brands mentioned: Netease Kaola, Alibaba, Taobao, Pinduoduo
Access Level: all CIW Premium subscribers, CIW Standard (annual billing) subscribers
Price if purchased as a separate copy: US$48