The number of middle-class households in mainland China has reached 33.2 million as of August 2018, more than half of which are in Beijing (17.54%), Shanghai (17.35%), and Guangdong (15.19%). China’s new middle-class is less than 30% of the total middle-class. Post-80s have become the main force of the new middle-class.
CIW eBook “Meet China’s New Middle Class 2019” shares an overview of the characteristics of China’s new middle-class.
Total pages: 20
Latest update: March 2019
Access Level: all CIW Premium subscribers, CIW Standard (annual billing) subscribers
Table of Content
- China’s new middle-class: young & promising with a happy family and positive attitude
- Differences among post-90s, post-80s, and post-70s new middle-class
- Entertainment: travel + workout
- A shift from physical to spiritual well-being
- Child care and education the biggest sources of anxiety
- Wish to maintain or appreciate the value of assets but weak in financial management
- High-net-worth households in China
- The lifestyle of high-net-worth individuals