The average monthly disposable income of new small-town youths from China’s lower-tier cities is 3,730 yuan, compared with 5,401 yuan of young people in China’s first and second-tier cities (“top tier cities”).
This eBook shares the characteristics of the youth in small towns and how you can tap into this new growth engine in China.
Format: PDF (21 pages)
Latest update: February 2020
Access Level: all CIW Premium subscribers, CIW Standard (annual billing) subscribers
Price if purchased as a separate copy: US$48