In 2019, 88.5% of online users plan to purchase at least one smart device of which smartphone accounts the most, with 66.7% of online users are thinking of buying one. Users’ purchase intention for other mobile devices such as smartwatches is 25.6% in term of penetration ratio.
Over the recent years, smart products appeared in many daily life scenarios, smart home living, including smart TV, vacuum robot, smart lock, and smart speakers, are expected to receive good market recognition in 2019.
This eBook “Purchase Intention of Smartphone and Smart Hardware in China” shares the details of Chinese consumers’ purchase intention and favorite brands in the popular smart device categories including smartphones, smart lock, smart TV, smartwatches, smart wristband, and smart speakers.
Latest update: July 2019
The number of pages: 15
Access Level: all CIW Premium subscribers, CIW Standard (annual billing) subscribers