In 2013, competition between Chinese brands was extremely fierce. Some brands provoked confrontations with competitors. Social media rose to be an important battlefield in recent years.
This e-book shares ten short stories of social media campaigns against the competitors in 2013.
- Chapter 1: Jia Duo Bao V.S. Wang Lao Ji
- Chapter 2: Wahaha V.S. Qiulin
- Chapter 3: NongFu Spring V.S. Huarun Yibao
- Chapter 4: China Mobile V.S. China Unicom V.S. China Telecom
- Chapter 5: Baidu Maps V.S. Autonavi
- Chapter 6: Jingdong and Tmall
- Chapter 7: Voice of China V.S. Supper Boys
- Chapter 8: Yixun V.S. Wechat
- Chapter 9: Baidu V.S. 360
- Chapter 10: Yixin V.S. Laiwang V.S. Wechat
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