Tmall Global is a leading cross-border e-commerce platform in China, enabling Chinese consumers to buy products from other countries. Introduced in 2014, international brands on Tmall Global cover more than 4,000 categories and originate from 77 countries and regions. Tmall Global now plans to launch other foreign-language sites, including Spanish, Japanese and Korean.
Alibaba launched a new service that will help Alibaba double the number of foreign brands on Tmall Global to 40,000 in three years.
We put together a quick guide on Tmall Global based on Tmall’s official information, including three models:
- Tmall Direct Import (B2B2C)
- Tmall Global Flagship Store (B2C cross-border)
- Tmall Overseas Fulfillment (B2C)
This guide will give you an introduction of the three Tmall Global models you can operate. You can follow the link included in the file to apply.
Format: PDF (three files: Tmall Global Guide, Cainiao Global Import Service Introduction, Working with Third-party Providers)
Latest update: July 2019
Access Level: all CIW Premium subscribers, CIW Standard (annual billing) subscribers