Launched in 2017, Hey Box of Alibaba’s Tmall is designed specifically to provide new product release marketing solutions to brands. 50 million new products were released on the Tmall platform in 2018. Over 1.3 million new products from over 500 brands recommended by Tmall Hey Box to targeted consumers were eventually purchased, with a total transaction value of over 40 billion yuan. New products launched via Tmall Hey Box are supposed to become best sellers and hit the industry benchmark from zero in 30 days.
Latest update: October 2019
Access Level: all CIW Premium subscribers, CIW Standard (annual billing) subscribers
Price if purchased as a separate copy: US$58