Overview
CIW eBook Uncle Kai’s Storytime tells the story of how an ex-host of China Central Television built a successful business seeing the rising trend of paying for content or knowledge online in China.
Uncle Kai’s Storytime is founded by Wang Kai, an ex-host of China Central Television (CCTV). Started as a personal routine with his child, it leads to a business idea targeting the young children that develops into a strong venture and reputation brand in China. Its WeChat official accounts articles generate over 10 million views per month with over 2,000 stories and a total play of 1.5 billion.
Total pages: 41
Format: PDF
Latest update: June 2018
Price: Members only. Not available for separate orders.
Access Level: all CIW Premium subscribers, CIW Standard (annual billing) subscribers
Table of Content
- Introduction
- Finding A Niche Market
- The Story of “Uncle Kai’s Storytime”
- A New Approach to Content and Subscriptions
- Branding & Unconventional Revenue Sources
- Community Outreach
- The Rise of Paid Content in China
- Digital Content Platforms
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