The combined number of monthly active users of Weixin (Chinese version of Wechat) and Wechat were 438 million by June 30 2014, an increase of 11% QoQ or an increase of 57% YoY.
With the huge user base and high engagement level on Wechat, how do companies utilize it for marketing? This e-book shares 10 case studies to get you some ideas.
Brands mentioned in this case studies ebook are:
- cnfol.com: finance news website
- Midea: Chinese home appliance brand
- Vienna Hotels
- La Roche-Posay: an international beauty products brand
- Qunar: travel website
- Rainbow: a Chinese retail chain
- Yixun: e-commerce platform
- Proya: a Chinese cosmetics brand
- Jumei: a Chinese group buying website for brand cosmetics and skincare products
Download link: https://app.box.com/s/bqc9lks99g23dcpd4a1z