Some WeChat users started seeing ads on their Moments news stream today, similar to Facebook’s ads in mobile news feed.
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There were 468 million WeChat users in Q3 2014 and the number is growing with a stable growth rate in China. WeChat also dominates APAC mobile messaging in Q3 2014. Nowadays, more and more users are using WeChat for consuming news and information. Let’s take a look at some reading habits of WeChat users in […]
Wechat released a new feature to last week for Wechat official accounts platform promotions. It allows advertisers to use the platform to promote app downloads.
Wechat just added image banner ad format and an option to link to external site for advertisers targeting Wechat Official Accounts.
WeChat may be the fiercest competitor of WhatsApp in the world. By August 2013, WeChat got 272 million monthly active users, and over 100 million oversea users. Now WeChat broke another 100 million mark: 100 million times download in Google Play. Poshu Yeung, the vice president of Tencent IBG (international business group), said in a […]
330 million of WeChat’s (known as Weixin in China) 1.262 billion monthly active users use video calling. 780 million users are on the social networking section WeChat Moments and 120 million publish updates. The content network WeChat Official Account has 360 million users.
The number of monthly active users (MAU) of WeChat grew slightly to 1,262.6 million in the third quarter of 2021, according to Tencent’s quarterly results. Smart device MAU of QQ decreased to 573.7 million.
Mini Programs (MP) are light applications designed to run on top of a specific mobile app. Top technology companies in China have designed and run their own mini-program framework; and, the most popular ones include WeChat platform, Alibaba (Alipay platform; Taobao platform), Baidu Smart Program, and QuickApp. Lifestyle service is the most popular category on […]
The number of monthly active users of WeChat Mini Programs has exceeded 863 million (as of December 2020) according to data from QuestMobile. On average, each WeChat user uses 5.6 mini programs in December 2020, up from 5.1 a year ago. The average time spent per user on WeChat Mini Programs increased by over 27% […]
Last year, WeChat launched WeStore, an online store mini program on WeChat. Many companies launched their WeChat stores, including luxury brands. Recently, some users found some luxury brands’ WeChat mini programs, such as Gucci and Givenchy, inside JD and Xiaohongshu (RED). Gucci’s Xiaohongshu Company Account shown in search results Clicking on the ad (the “cat” […]
The launch of Mini-Game “Jump” (Tiaoyitiao) made WeChat Mini-Programs (or WeChat Apps) an instant hit in early 2018. On average, 230 million users used WeChat Mini-Programs daily, 60 million more than 2017. It is estimated to exceed 350 million by the end of 2019.
WeChat launched another product “Shopping Accounts” to its ecosystem in addition to Official Accounts, Mini Program, and Video Accounts. “Shopping Accounts” is under Tencent Huiju, which is a mini program for select brand products, launched by Tencent Smart Retail in December 2020. Huiju aggregates different household name brands’ WeChat mini programs including Walmart and Starbucks, […]
Chinese brands show resilience as the total value of the top 500 brands in China remains stable at US$1.94 trillion in 2021, according to the latest Brand Finance China 500 ranking.
Tencent officially launched WeStore on August 20, 2020, an online store mini program on WeChat.
According to a survey of more than 1.2 million users participated, 95% of Chinese iPhone users will abandon Apple iPhone and use other brands of smartphones if WeChat is not supported.