The number of connected IoT devices on Xiaomi’s IoT platform reached approximately 213.2 million in Q3 2019, up 62.0% YoY. The number of users who have five or more devices connected to Xiaomi’s IoT platform increased to 3.5 million, an increase of 78.7%. MAUof MIUI, Xiaomi’s Android-based operating system, reached 291.6 million. In September 2019, […]
Search Results for: double 11 2018
Tmall Hey Box: Alibaba’s best seller incubator for top brands
Launched in 2017, Hey Box of Alibaba’s Tmall is designed specifically to provide new product release marketing solutions to brands. 50 million new products were released on the Tmall platform in 2018. Over 1.3 million new products from over 500 brands recommended by Tmall Hey Box to targeted consumers were eventually purchased, with a total […]
4 pillars to unlock post-90s growth potential
Post-90s generation consumers are the core growth driver for the personal care market in China. In China, demographic cohorts were often defined by decades in which the segment was born. Post-90s generation refers to those who were born in the 1990s. They were once considered as “emerging consumers”. But now in 2019, they are in […]
Sales & insights of China’s mid-year shopping festival (618) 2019
Taobao 618 Livestream 618, usually from mid-May to 18 June, is China’s largest mid-year shopping festival. This year’s Tmall 618, there were hundreds of domestic and foreign brands whose sales exceeded last year’s Double 11, with the highest growth rate exceeding 40 times. Taobao/Tmall 618 Performance With over 200,000 brands taking part. Innovative marketing campaigns […]
How is Pinduoduo a valuable e-commerce platform for top tier cities in China?
Many Chinese consumers have the impression that most users of Pinduoduo are housewives, middle-aged, or elderly people who live in third-tier or fourth-tier cities. They are highly consistent with users of Kuaishou and have extraordinary sensitivity to low price. They are more willing to ask people for help bargaining in WeChat group in order to […]
Mid-year shopping war is on; Tmall half day GMV broke last year full-day record
Tmall 618 Campaign On 1st of June, Tmall 618 mid-year shopping festival reached its first peak. Within less than one hour, from midnight to 1:00 a.m., the gross merchandise volume (GMV) exceeded that of the first 10 hours of the previous year. 618 is the largest mid-year online (and now also offline) shopping campaign in […]
Tencent testing a new social shopping feature on WeChat
During the night of May 11, WeChat “quietly” made a major update to the “Goodies Circle”, which was praised by the industry as the “shopping version of Moments”. Within the “Search” entrance of Wechat appeared a new first-tier entrance of “Goodies Circle”. In addition, a new function of “New Circle & Group” has been added […]
Tencent performance in Q1 2019; WeChat MAU exceeds 1.1 billion
Tencent’s total revenues in Q1 2019 were RMB85,465 million (USD12,693 million), an increase of 16% over the first quarter of 2018 according to Tencent’s announced financial results.
Have you utilized live video broadcasting for your China e-commerce sales?
Live video broadcasting has proven to be a fun, engaging way to connect with followers and grow the audience. 78% of online viewers are watching video on Facebook Live as of 2018. In China, live streaming has stepped up the game and become a useful tool to drive e-commerce traffic and sales.
China’s mobile internet overview 2019
The internet and mobile internet have a user base of 829 million and 817 million, respectively, as of December 2018, according to the 43rd statistical report from the China Internet Network Information Center (CNNIC). Both of them saw a net increase of 56.53 million and 64.33 million users, respectively, from the prior year. Noteworthy, user growth […]
E-commerce companies investment in retail: China vs. the U.S.
Tmall Innovation Center is able to design and incubate products more precisely and efficiently based on data from 600 million consumers. It has successfully incubated over 300 new products covering more than 600 premium brands and also shortens the R&D cycle to 6 months. China’s internet giants are moving actively to offline. Alibaba, Tencent, and […]
How the biggest shopping festival affects China e-commerce apps users growth, engagement, and loyalty
Online shopping has become a lifestyle in China. Let’s take a look at the influence of China’s biggest shopping festival Double 11 in 2018 on the top e-commerce platforms. Mobile Taobao’s daily active users surged by 63.4% on the very day of Double 11. Tmall had the highest growth in daily active users during the pre-sale […]
P&G’s e-commerce sales on Alibaba Tmall grew by 1,000 times in 10 years
Consumer products giant Procter & Gamble (P&G) has become one of the most well-known international brands in China since it entered the market 31 years ago. In the fiscal year of 2018, P&G saw China’s organic sales growth by 7% from a decline of 5% in 2016 and an increase of 1% in 2017. That promoted […]
Alibaba to help international brands launch 1,000 Tmall stores in 2019
Alibaba expects international and domestic cosmetics brands to open 1,000 stores this year on its Tmall platform to meet demand from Chinese consumers. Seven international cosmetics companies, Tom Ford, Glamglow, P&G’s new beauty line Oriental Therapy, Cosme and d-program from Japan, Primera from Korea and Barnängen from Sweden, have signed agreements to launch flagship stores […]
Xiaomi’s 34.9% slump in smartphone shipment ascribed to offline strategy?
Smartphone sales were down by 9.7% year-on-year nationwide in the last quarter of 2018, and the market is cooling down. Apple saw iPhone sales dropped by 26.7% in China and decided to cut prices of some of its models and revised its revenue predictions. Shipments of Xiaomi smartphone in China slumped by 34.9% to the […]