WeChat added a photo annotation feature in the latest version of WeChat 6.5.5 for iOS or WeChat 6.5.4 for Android.
Search Results for: wechat official accounts
WeChat’s been testing WeChat Mini Program (mini apps) for a while, a new ecosystem for creating light apps on top of WeChat; it’s expected to launch on 9 January 2017.
WeChat unveiled “WeChat Data Report” at the 2017 WeChat Workshop Pro Edition event in China. Let’s take a look at some WeChat data.
80% users use WeChat to interact with friends, which is the top usage of WeChat.
China Southern Airlines launched its WeChat account in early 2013 and set up a dedicated marketing team. More than 200 products have been on sales on its e-commerce channels. WeChat users could reserve and buy tickets of China Southern Airlines.
The minimum buy of WeChat Moments advertisement is further reduced from 200,000 yuan (US$30,418) to 50,000 yuan (US$7605) in an attempt to attract more small and medium companies.
A post shared in Moments of a WeChat account, which has thousands of friends, could receive zero views. And, there is nothing wrong with that account that is active and works properly. Why?
Tencent’s WeChat team has started offering video ads in its social networking section Moments with a minimum CPM of 180 yuan (US$27.7) for Beijing and Shanghai targeting.
Tencent officially launched Enterprise WeChat/Weixin this morning, positions as a tool for office communications and collaborations.
WeChat is launching a separate app for enterprises according to Weixin Team. It’s currently under internal testing with selected enterprises.
With the development of mobile internet and smartphones, users’ spending habits tend to transform to the mobile end. Companies utilized WeChat official accounts to promote products and brand. Most countries hope to reach potential consumers through WeChat OA according to WEMCB research.
WeChat enterprise account is a mobile service for enterprises to establish connections among enterprises and staff, upstream and downstream supply chains, and enterprise IT systems. Enterprise account is designated for companies, government agencies, schools, hospitals, non-government organizations and other institutions.
Daily active Users of WeChat totaled 570 million in China in September 2015 according to Tencemt. Daily active users grew by 64%, compared with 49% in the same period last year. The majority of users were the post-90s and post-80s, and about 60% of users were the young generation from 15 to 29 years old.
WeChat’s urban heat map function was formally launched on September 25. WeChat users could check real-time traffic of attractions in China and get alerts for crowded places to help with travel planning. As China is investing more in tourism, this feature could be helpful to avoid visiting crowded places during holidays.
WeChat Payment has recently updated its fund transfer policy. Fund transfers or face-to-face payment using WeChat Payment is still free if the total monthly transfer is no more than 20,000 yuan (US$3,143.1). The excess part would take 0.1% transaction fee. However, WeChat red envelope is still free of charges.