WeChat published eight solutions for hardware device integration, including air-conditioner, toys, routers, home appliance, television, recharge equipments, health care and wearbale devices.
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On 20 April 2015, China Press and Publication Academy released the report of the 12th national reading survey which included reading on WeChat for the first time. The report showed that on average a Chinese adult reads on WeChat twice a day for over 40 minutes.
WeChat Wi-Fi is running its last round in China. Early in March 2015, WeChat released WeChat Wi-Fi’s application entry. WeChat insiders said that WeChat Wi-Fi had been tested 2 versions before its entry’s release. Now, merchants can register for WeChat Wi-Fi within 5 minutes; further, WeChat users can scan to log in WeChat Wi-Fi without […]
Tencent’s total revenues in 2014 were RMB78,932 million (USD12,899 million), an increase of 31% YoY. Profit for the year was RMB23,888 (USD3,904 million), an increase of 53% YoY. Net margin increased to 30% from 26% last year.
Some WeChat users started seeing ads on their Moments news stream today, similar to Facebook’s ads in mobile news feed.
During the period from June 2013 to June 2014, WeChat usage rate increased by 26%, ranking top among all the popular social platforms worldwide according to research of L2.
There were 468 million WeChat users in Q3 2014 and the number is growing with a stable growth rate in China. WeChat also dominates APAC mobile messaging in Q3 2014. Nowadays, more and more users are using WeChat for consuming news and information. Let’s take a look at some reading habits of WeChat users in […]
Wechat Moments are now crowded with news about various products posted by individuals in China who are now making use of Wechat Moments to promote their products to their friends. iTongji.cn conducted a survey about product sales on Wechat Moments in China and here are some insights on how Wechat Moments are being used as a […]
WeChat official account has been launched for over two years, which has attracted businesses and individuals to the platform. QQ, being quiet connecting businesses and individual users, launched their “Lifestyle Service Account” in November 2014.
Tencent’s total revenues were RMB19,808 million (USD3,220 million) in Q3 2014, an increase of 28% YoY. Profit for the period was RMB5,676 million (USD923 million), an increase of 46% YoY.
Wechat released a Wechat Contacts app as an enhancement to smartphones’ existing contacts. The most appealing feature is offering users to make free VoIP calls. It also offers auto backup of contacts, Wechat profile photo imports, group SMS and bulk deleting contacts.
Wechat officially announced business accounts in beta, which targets business use of Wechat providing mobility and timely convenience for work.
Wechat released a new feature to last week for Wechat official accounts platform promotions. It allows advertisers to use the platform to promote app downloads.
Tencent announced its 2014 Second Quarter Results yesterday in which it reported Wechat now has 438 million monthly active users and Qzone 645 million.
Wechat just added image banner ad format and an option to link to external site for advertisers targeting Wechat Official Accounts.