Chinese brands show resilience as the total value of the top 500 brands in China remains stable at US$1.94 trillion in 2021, according to the latest Brand Finance China 500 ranking.
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Tencent officially launched its mobile WeChat store creator WeStore
Tencent officially launched WeStore on August 20, 2020, an online store mini program on WeChat.
Poll: 95% users will abandon iPhones if WeChat no longer supported
According to a survey of more than 1.2 million users participated, 95% of Chinese iPhone users will abandon Apple iPhone and use other brands of smartphones if WeChat is not supported.
Burberry launched its first luxury social retail store, empowered by WeChat
Burberry launched its first luxury social retail store in Shenzhen on July 31 and Tencent provides technical support empowering “Retail store + social networking”. The WeChat Mini Program “Burberry Social Retail Store” integrates the online and offline store operations.
WeChat advertising trends for luxury products
It has been 6 years since the first advertising for luxury products appeared on WeChat Moments in 2015 and the luxury sector first tested out WeChat Advertising. WeChat as a social platform has redefined luxury product marketing, allowing luxury brands to use social and digital ways to tell Chinese customers their own brand stories. Over […]
9 Brands’ great results from WeChat Mini Program live streaming campaigns
The epidemic stopped the offline stores from opening for business. To keep the service to consumers uninterrupted, many offline shopping guides transformed themselves to webcasters and brought excess growth of traffic and turnover to brands. Here are nine brands that took the lead in showing their achievements according to WeChat.
Business guide to WeChat Mini Program live streaming
Perfect Diary was the first brand connected to the beta version of Mini Program live streaming, according to the brand, “Mini Program live broadcast is now in full speed, becoming an indispensable part of our business”. Check out the popular strategies, main features, new features, and the official requirements for launching live streaming on WeChat […]
WeChat testing paywall on official accounts
WeChat is testing a paywall feature for Official Account. Qualified WeChat subscription official accounts can activate this feature and hide the full or partial content.
How is WeChat Work 3.0 valuable to businesses
Tencent launched a critical update to WeChat Work (version 3.0), an enterprise version of WeChat. The updated WeChat Work helps businesses connect deeply with consumers and retain customer resources. New features include productivity tools and WeChat Moments integration. WeChat Work 1.0 only supported simple functions including Business Contacts, paid phone calls, attendance, announcement, etc while […]
Tencent Live adds Product Window to WeChat live broadcasting
Tencent Live launched a new feature Product Window that merchants can use to display added products to the live broadcasting sessions. Merchants can also associate live broadcasting with products from Weidian or JD.
Audi used competitor Infiniti’s creative in a video ad on WeChat Moments
Audi launched its video ad campaign on WeChat Moments earlier today. What’s interesting is that the video played is an Infiniti ad.
Business essentials for WeChat in Oct 2019
WeChat banned external links. Mini-programs in the travel and entertainment categories enjoyed high popularity. Tencent Cloud empowers WeChat mini programs. Increasingly refined WeChat Mini Program operation and service systems help mini-app operators improve their operational management. Mini-program operators now can check and learn many important and useful information like operation status evaluation, KPI dashboard, operation […]
WeChat mini-programs can be accessed on Samsung phones outside WeChat
Mini programs competition is heating up with ByteDance building its own ecosystem on its leading apps short-video TikTok and news Toutiao. With Alipay and Baidu following closely, WeChat is stepping up its Mini Program game by going beyond the WeChat interface and partnering with hardware vendors like Samsung.
E-commerce transactions on WeChat mini-programs grew by 27 times
The number of e-commerce transactions on WeChat mini-programs increased by 27 times year-on-year in the first half of 2019, according to an official Tencent report.
WeChat MAU up 7% to 1.13 billion in Q2 2019; QQ MAU 808 mn
The monthly active users of WeChat (Weixin) reached 1,133 million during the second quarter of 2019, up 7% year-on-year according to Tencent’s announced financial results. Smart device MAU of QQ was 707 million.