CIW Dossier “WeChat Official Account” is compiled to provide a quick view of Tencent’s WeChat content ecosystem Official Account. Released in: July 2019 Total pages: 14 Format: PDF Access Level: All CIW Premium subscribers WeChat Official Account vs. WeChat App Users (Geo-Distribution, age, gender, consumption capacity) Source of Official Account Followed By WeChat Users Numbers […]
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WeChat now hosts more than 14 million WeChat official accounts, used by companies, retailers, and brands to interact with the public.
Using a WeChat official account to engage in content marketing must also follow these three principles: content creation, content distribution, and conversions. This 3000-word guide provides a framework for marketers and shares common mistakes many companies made utilizing WeChat for marketing. THREE STEPS TO CONTENT MARKETING There are three steps to content marketing; we call […]
Monthly active users of WeChat reached 762 million as of March in 2016 and has become a major platform for social communication.
In 2014, Tencent’s mobile revenue reached 22.171 billion yuan (US$3.571 billion) with popularization of WeChat. Now WeChat and Weibo are the two most active mobile apps in China. WeChat is a relatively new app compared with Weibo, but it far surpassed weibo in the number of users and monthly usage.
39% respondents surveyed by GlobalWebIndex used WeChat in August, making WeChat the most popular messaging app in APAC in the third quarter of 2014. Since 2013, WeChat official account was devoted to exploring more social functions for WeChat users, advertisers and so on. Till now, WeChat official account had made four big steps in 2014 […]
WeChat now has 468 million monthly active users and it’s ranked the top mobile app in China. In July 2014, total number of Wechat official accounts were over 5.8 million and it is still growing with an average monthly increase of 15,000.
Wechat updated public accounts backend management with more statistics that can help marketers to better understand the quality of content and needs of the fans.
Wechat added a new feature yesterday for its public account platform to enable verified Wechat Official service accounts, who have integrated Wechat payment, to set up online shop easily.
WeChat is testing a paywall feature for Official Account. Qualified WeChat subscription official accounts can activate this feature and hide the full or partial content.
Although 80% of WeChat users use Official Account, 73% of users followed less than 20 official accounts (OA), of which 24% followed less than 10 and nearly 50% only 10-20, according to data from QuestMobile.
WeChat drove information consumption of 209.7 billion yuan in 2017, equivalent to 4.7% of China’s total information consumption over the same period. The average annual growth from 2014 onwards surpassed 30%, 12.8 percentage points higher than that of China’s information consumption. In 2017, China’s digital economy totaled 27.2 trillion yuan, an increase of 20.3% year-on-year, […]
With the mutual selection mechanism, advertisers can select appropriate WeChat publishers on Official Accounts to reach broader user base based on marketing needs, user experience, and content quality.
WeChat quietly launched a cash reward feature for WeChat official accounts yesterday. Also this month, WeChat launched measure to fight plagiarism on official accounts posts.