WeChat team announced the launch of brand search on WeChat Official Accounts platforms. Those having brand search enabled will get extra features including a brand zone and micro-page.
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Tencent announced total revenue of USD11.693 bn for Q1 2018, an increase of 48% from Q1 2017. Monthly active user accounts (“MAU”) of QQ was 805.5 million, a decrease of 6.4% YoY. Smart device MAU was up by 2.4% year-on-year to 694.1 million. WeChat MAU exceeded 1 billion.
By doing three things right, GQ’s China WeChat account has undergone a successful social media transformation.
Last update: 15 Nov 2017 WeChat team released the WeChat Data Report 2017 showing 902 million average daily logged in users in September 2017, up 17% year-over-year and 38 billion messages sent on WeChat everyday.
Tencent has enhanced WeChat search features this week and feed the search results with data from WeChat Mini-Programs.
WeChat Pay held a WeChat Pay Overseas Open Conference in Tokyo on July 3, 2017, launching an open platform of WeChat Pay for overseas merchants.
As more and more companies try to benefit from WeChat’s mini-program, this article shares how Shanghai Pudong Development Bank (SPD Bank) is utilizing a WeChat mini-program for its credit card business, which recorded two million unique visitors as of 22 May 2017. The mini-program design of SPD Bank focuses on user experience and aims to develop a […]
WeChat launched Search and Top Stories sections in the updated WeChat iOS 6.5.8. These two sections are not yet available for Android smartphone users.
Tencent reported the first quarter total revenues of 49,552 million yuan (USD7,182 million) in 2017, an increase of 55% over Q1 2016. WeChat MAU further grew to 938 million while QQ and Qzone MAU saw a decrease in Q1 2017.
Launched in January 2017, WeChat Mini-Program (WMP) has definitely attracted a lot of attentions. The highest penetrations come from mobile payment and online video categories.
WeChat has driven information consumption of 174.3 billion yuan (US$25.3 bn) in 2016, an increase of 26.2%. It accounted for 4.54% of total information consumption in 2016.
WeChat has included external sources in in-app search results pages (SERP) while it previously only searches chats, WeChat Moments, and Official Accounts. Some users start to see a “news” section in the WeChat SERP which includes external news sources.
WeChat, known as Weixin of its Chinese app name, is the top mobile app by total MAUs and engagement in China, with 889 million monthly active users in Q4 2016.
WeChat quietly launched WeChat Index, a tool integrating search and browsing behavior data on WeChat and Official Accounts to show the brand trend on WeChat platform.
Tencent’s total revenues in 2016 were 151,938 million yuan (US$21,903 million), an increase of 48% YoY. Operating profit was 56,117 million yuan (US$8,090 million), an increase of 38% YoY. Profit for the year was 41,447 million yuan (US$5,975 million), an increase of 42% YoY.