Double 11 is Singles’ Day on November 11 in China and the biggest shopping festival with promotions starting from as early as October (presale) to mid-November.
Alibaba’s Double 11 festival started as early as 2009 with a total GMV of only 50 million yuan. and it’s been 10 years in 2018. Its single day GMV reached 168.2 billion yuan in 2017.
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