Double 11 is Singles’ Day on November 11 in China and the biggest shopping festival with promotions starting from as early as October (presale) to mid-November.
Alibaba’s Double 11 festival started as early as 2009 with a total GMV of only 50 million yuan. and it’s been 12 years in 2020. Its single day GMV reached 498.2 billion yuan in 2020.
Note: Alibaba used single day sales on November 11 in the previous years’ record while using 11-day GMV in 2020. However, in previous years, users added products to shopping carts and made the payment on 11 November.
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Find out more on Double 11 here.