Statistics: China e-commerce platforms user acquisition cost

CIW Statistics

Refer to the chart below for a quick comparison of the top 4 e-commerce platforms (Alibaba, JD.com, Vipshop, Pinduoduo) in China on the average cost per user acquisition (CPA).

Alibaba's e-commerce CPA was about 150 yuan in 2015 which quickly skyr...

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