In July 2014, total online advertising spend of banking service brands exceeded RMB74.98 million (US$12.21 million) in China. Among all the banking service brands, China Communication Bank spent RMB19.36 million ($3.15 million) in online advertising in July, ranking first, followed by Industrial and Commercial Bank of China and China Construction Bank according to data from […]
In July 2014, total online advertising spend of mobile phone related brands exceeded RMB 45.19 million ($7.35 million) in China. Among all the mobile phone related brands, Huawei spent RMB9.12 million ($1.48 million) in online advertising, ranking first, followed by Samsung electronics and Microsoft according to data from iResearch.
According to eMarketer, global digital ad spending will reach $105.02 billion in 2012, among which spend on mobile will be $660 million. Owing to the rapidly developing internet and mobile market, the digital ad spending in Asia-Pacific region is also experiencing rapid growth and will surpass that of North America in 2014. Estimation demonstrates that […]
China’s mobile ad spending as a percent of online ad spending is far lower than that of South Korea and Japan, according to eMarketer’s report in July 2012.
eMarketer estimates that by the end of this year, ad spending in the China will increase enough to make the country the second-largest advertising market in the world. Japan’s total media ad spending last year reached $34 billion. But the effect of the tsunami and continuing economic difficulties will cause ad spending in Japan to […]
According to MAGNA, ZenithOptimedia and Bernstein Research, Internet ad spending in China will reach $1.7 billion in 2009…China’s online ad market pales in comparison to more developed countries, however. In the US, eMarketer estimates that $25.7 billion will be spent online in 2009, and $37 billion in 2012. via eMarketer