Recently, “Investing in sneakers” has become a trend, it is said that selling sneakers can bring money more easily and quickly than selling houses. And, “a post-95 young man bought a house in Hangzhou by investing in sneakers” became a trending topic on Weibo. However, recently, a young man in Nanjing lost a lot of […]
In the ninth year of the world’s largest 24-hour shopping event, this year’s Tmall Double 11 2017 will showcase:
Adidas recently released its first foray into Weibo Story advertising, a series of four short videos promoting a new product line. Climbing the learning curve Watching the video, it becomes clear that their first effort has some shortcomings: not once, in all four videos, does the Adidas logo appear, while the Adidas heartbeat associated with […]
Apple and Xiaomi are found most relevant to the lives of China’s Gen-Y and Gen-Z consumers according to RTG Consulting Group.