DCCI forecasts by 2010 China’s local web sites will reach 318 million, with 67% growth rate. It’s not hard to tell the growth of China’s local advertising could be surprising to you in the coming two years.
Tudou.com, one of the leading video portal in China, two weeks ago announced their parntership with VivaKi, digital media operations of the worldwide Publicis Groupe, to roll out a new online video advertising format called “AdSelector” in the China market.
Baidu opens its Ad Manager for public testing today. Baidu Union (Baidu’s content network like AdSense) users can login and use this ad inventory management tool for free. Key Features of Baidu Ad Manager Ad Placement Management. Systematic management of ad placement supporting fixed, pop-up, and floating windows. Revenue optimization. Optional ad placement with Baidu […]
CR-Nielsen released a report with regard to China online advertising in Feburary 2009. Total estimated online advertising value is about 710 million yuan (about 103.94 million USD, 19.2% increase compared with Feb 2008) with 4,148 campaigns, 1,617 advertisers, 8,712 creatives.
“This year, next year” forecast predicts that the combined online advertising spending in China will reach $3.6 billion this year, and $5.2 billion in 2009. (source: Brand republic)