Online advertising in China has advanced by leaps and bounds over the past few years, driven by ever-increasing internet penetration and a cutting-edge mobile internet industry; in a nation where most users access the internet through smartphones and tablets, the advertising and content-generation industries have moved from imitating Western models to forging their own path […]
In 2017, Saint Laurent, Lancôme, Dior, L’Oréal, and other top-of-the-line international makeup brands arranged WeChat Moments advertising during major holidays to publicize their own lipstick products. If promoting a diamond as a symbol of love and loyalty is among the most classic examples of marketing history, then turning lipstick into the preferred symbol of love […]
According to the report released by CTR Media Intelligence, China’s overall advertising market increased 0.4% YoY in the first half of 2017. Compared to last year in which the growth is 0.1%, Chinese advertising market is increasing slightly and the market shows a new round of stability. Radio is the only increasing media of the traditional […]
Since its launch in 2016, WeChat Moments advertising, with its full-screen immersive browsing, speedy load times, and other advantages, has been the tool of choice for many advertisers. In order to better enable such users, WeChat has released updated features for its advertising platform, introducing a fully-customizable promotion function. What is the custom promotion page? […]
The total number of monthly active users on WeChat reached 963 million, an increase of 19.5% YoY according to Tencent’s latest financial results. QQ MAUs dropped 3.9% to 662 million.
55% of China social app users reported having bought or paid for goods or services on a social app, and of those who have made purchases, more than half were between 50 and 250 yuan, with more than 90% below 1000 yuan according to iResearch.
China social ads market totaled 6.73 billion yuan in the first quarter of 2017 with an increase of 46.4% YoY or -6.5% QoQ according to data from Analysis.
WeChat users start seeing mini-program advertisements after searching since 16 June 2017 as shown in the screen capture below:
China online advertising market reached 62.89 billion yuan (US$9.23 bn) in the first quarter of 2017 with an increase of 15.9% YoY or -10.5% QoQ, led by Alibaba, Baidu, and Tencent.
This article shows forecast statistics of the year 2017 through 2019 on China’s advertising market, online advertising market structure, online video ad market, mobile marketing market, and programmatic ad buying market China online advertising market reached close to 300 billion yuan (US$43.5 billion) in 2016, accounting for 68% of China’s five major advertising media revenues while […]
Tencent reported the first quarter total revenues of 49,552 million yuan (USD7,182 million) in 2017, an increase of 55% over Q1 2016. WeChat MAU further grew to 938 million while QQ and Qzone MAU saw a decrease in Q1 2017.
China online advertising market is expected to grow by 28% to 354.6 billion yuan (US$51.5 bn) in 2017 and reach 543.3 billion yuan (US$78.9 bn) in 2019 according to iResearch. Check out the breakdown, in-stream ads, search ads, online video, and social ads trend. The proportion of e-commerce ads will continue growing and reach 29% […]