China has replaced New Zealand as Australia’s top source of overseas visitors for the first time in the fiscal year 2017-2018, according to Tourism Research Australia. As of February 2018, Chinese visitors made 1.39 million trips to Australia in the last twelve months, a 13.2% increase year-on-year. Chinese visitors are expected to account for 26% […]
With the fast growth of cross-border retail e-commerce market and the increasing consumption strength in China, the Australian natural health brand Swisse announced its official entry into this market on 8 April 2017.
The number of outbound Chinese tourists surged during the Chinese New Year holidays in 2016 and many countries and regions have been ready to meet the Chinese tourist shopping tide. Japan, Thailand, and Australia were popular outbound destinations.
A total number of 220 million Chinese residents will travel overseas with a total spend of $450 billion in 2025 , up from 120 million residents spending $250 billion in 2015 according to Goldman Sachs’ report.
The year 2015 sees Australia’s most popular tourism market since 2000 when the Olympics was held in Sydney. 91 million Australian dollars (US$62.79 million) was spent every day in Australia by international tourists, where Chinese tourists contributed 19 million Australian dollars (US$13.11 million).
The Hurun Report recently published The Chinese Luxury Traveler 2015, for the fourth consecutive year. The report revealed the features of Chinese traveling enthusiasts, including their decision-making process, social media habit, travel trend, sales and gifting preference.
According to data from China Tourism Academy, total revenue generated from China inbound tourism market reached $51.646 billion with an increase of 3.27% year on year, ranking 4th in the world, following America, France and Spain in 2013.
According to Hurun Chinese Luxury Consumer Survey 2015, Chinese luxury travelers on average go on business trip for eight days a month and the super rich are away for 11 days a month. And they also take 8 and 12 days of holiday respectively, one more than last year.
Chinese citizens’ Tourists Satisfaction Index was 76.98 in Q3 according to China Tourism Academy , which was in a basic satisfaction level (relatively low). The top 3 countries among 24 sample countries with the highest satisfaction were Italy, Singapore and the U.S..
The total number of mainland Chinese cross border online shoppers reached 18 million 78% of which are mobile shoppers; and, China has become the second cross border online shopping destinations in the United States, according to a Nielsen survey, commissioned by PayPal.
Short-term trips from China have grown from 234,000 in 2003-2004 period to 769,000 in 2013-2014, making a record number of visits to Australia according to the Australian Bureau of Statistics.
In August 2013, China outbound travelers kept growing, Asia was the main destination for Chinese tourists. Data showed that Hong Kong, Macao, Thailand and Singapore were the top choices of Chinese outbound travelers. And the number of travelers to Australia surged 40% compared to last month.