According to the data provided by iResearch this July, here comes the list of China’s top 20 internet companies by total reached users in the first half of 2012. The research was based on long-term monitoring for 400,000 network behavior samples.
Baidu Captcha is another strong tool for brand marketing, suitable for online campaign like brand communication, new launches. It uses discernible materials to replace previous twisty letters or characters. Only when users enter the specific information in the picture or ad words correctly, can they finish the authentication. The process of expression, recognizing, memorizing and […]
If you are observing an increase in mobile traffic with high bounce rate, you probably should consider designing a mobile site (if your site is not based on responsive design). If you don’t have a budget for that, you can use this tool from Baidu called Baidu Site App. According to Tencent News, Baidu Site App […]
Recently, Baidu Team published a brand new analytics product called Baidu Jingsuan. It is a data-drived platform offering precise assessment of online ads for advertisers. With more comprehensive data analysis, it claims it could increase the ROI if taking full advantage of it. Let’s take a closer look of its fantastic advantages:
Qihoo 360, China’s biggest anti-virus vendor, launched a search engine “so.360.cn” on 16 August in public beta and soon became the second largest traffic source to many websites like chinaz.com and dxy.cn. Since 20 August, Qihoo has replaced the default search engine with its own on its directory site hao.360.cn and its own browsers. Due […]
Baidu launched an Android app for its paid search platform where advertisers can check account balance, campaign performance; top up account, receive alert and optimize campaigns. The Android app is currently in limited beta; if you want to give it a try, contact your Baidu representative and tell her your mobile number (where the link […]
Recently Baidu PPC accounts become the target of hackers; if your company runs paid search on Baidu, make sure your account is safe and what to do next if it’s hacked. It’s time to check with your account manager or consultant if any of the following happens: Account suspended due to “illegal” keywords and/or ad […]
Baidu started to show a green icon in its SERPs, indicating the website is certified travel agency by China Air Transport Association. So far there are about 200 websites showing this green “certified” icon. CATA certification is an essential qualification in the regular ticket agent.
Analysis International, a China Internet research company, released search engine market data for the first quarter in 2012. Total revenue in Q1 has grown by 70.4% (YoY) to 5.53 billion yuan (USD$877 million) though it’s dropped by 4.7% compared to the previous quarter.
7.7% of clicks on Sina Weibo shortened links went to Taobao last month, followed by Tudou, YouKu and Baidu.
According to Hitwise data released last month, Mogujie and Meilishuo are leading players in China’s social shopping websites. Downstream visits go to Taobao (over 17%) and Taobao Mobile (3.1%), followed by Baidu (2.12%) and Tmall (2.05%).
Baidu has recently integrated its Maps listings into search results pages, just like what Google has been doing.
Called the Baidu-I²R Research Center (BIRC), the joint laboratory by Baidu and I²R (Institute for Infocomm Research, a research institute of the Agency for Science, Technology and Research, or A*STAR) will operate as an R&D unit at the Fusionopolis research complex in Singapore. The launch of BRIC showed Baidu’s commitment to enhance its products in Southeast Asia. Initially, […]
For those who are familiar with AdWords’ geographic targeting feature, you know that your ads could also appear to those use physical location term in the search queries even though they are not physically in the location you specify. And, this is not the case on Baidu. Baidu, however, will launch a new feature this […]
Total revenue of China search engine market last year reached 18.78 billion yuan, up 11.7% from 2010. Baidu leads search engine market with a market share of 76.1% by revenue while Google’s down to 19.8%. Sogou and Soso expanded their market share to 2.3% and 1.4% respectively.