I was asked about Chinese travelers’ interested topics last week speaking at WTM Vision Shanghai conference and I shared twelve topics Chinese travelers are most interested in before and during travelling based on search data from Baidu.
Wechat is the number one social mobile app in China in terms of effective usage time, followed by Sina Weibo, Qzone, Baidu Tieba and Renren app according to iResearch data in April 2014.
Baidu recently launched a new feature for its PPC systmem — Dynamic Search Ads, which target relevant searches with ads generated directly from advertisers’ web site dynamically. Baidu system will analyse internet users’ search intention and replace default ad copy with the dynamic search ads if it doesn’t match the search intention.
According to EnfoDesk, in Q1 2014, China search engine market reached 11.16 billion yuan (USD 1.81 billion). Channel revenue excluded, Baidu accounted for 79%market share by revenue, Google China accounted for 12.8%, the new Sogou (including Soso) ranked the third with 5.4%.
According to Enfodesk’s report, in the first quarter of 2014, Baidu accounted for 32.2% China online advertising market, followed by Alibaba with 17.3% share. Google China ranked the third with 5.2% market share.
AutoNavi is almost sure to become food on Alibaba’s plate. According to latest news, the two companies has already nailed an acquisition agreement, meaning that Alibaba will acquire the remaining 72% of AutoNavi’s stake, with an evaluation of around $1.5 billion, up more than 40% from last May when Alibaba first bought AutoNavi’s shares. At […]
Baidu PPC recently upgraded its Geo-Targeting settings to prefecture-level, which means advertisers could target specific cities of a province for campaigns and ad groups.
On April 10 2014, news from insiders showed that Baidu’s acquisition of Ctrip was going to finish. Once the acquisition is done, Ctrip will be merged with Qunar. Baidu invested USD 306 million in Qunar in June 2011, and became the largest shareholder.
Johnny Depp came to China for the first time to promote his new movie Transcendence on March 31, 2014. On the press release, Johnny Depp used Baidu’ light app “Qing Pai” to purchase the very first movie ticket of Transcendence, represented the beginning of the ticket snap. The purchase experience stunned the audience by simply taking […]
Baidu was committed to improving internet environment. To provide better search result, Baidu has updated its algorithm for 7 times in 2013.
Baidu has released top search terms report by December 2013, now another report showed the search contents rank list. In 2013, the top 5 most-searched contents were film & TV, commodity supply & demand, education, game and travel, according to a report released by Baidu. The demand for education, travel, film & TV increased significantly […]
Baidu recently released its Q4 financial report, which showed its thriving mobile market development. Baidu mobile search was growing steadily, it’s very unlikely that mobile search would threaten web search. Therefore, Baidu’s search concentrated business model would be sustainable. But Baidu’s solely profit pattern remained unsolved.
Released by EnfoDesk, the statistic of the “Quarterly Marketing Supervision on China’s Internet Search Engine in Q4 2013” showed that the market of China’s search engine enterprises amounted to USD 11.42 billion. The market size increased by 1.2%, compared with Q3 2013, and had a 40.3% YoY increase. In 2013, the total market of China’s search […]
Enfodesk just published China social media app active users ranking in December 2013, Qzone ranked the top with 211.03 million active users. Followed by Baidu Tieba, with 61.16 million active users. Renren ranked the third with 35.59 million in December 2013.
Baidu used one to three stars, in combination with different colors, to indicate the quality score of keywords; this is often confusing to inexperienced PPC marketers. And, Baidu updated its system recently to show keywords quality from a scale of zero to ten along with five stars, ten being the highest quality as illustrated in […]