Chinese cross-border e-commerce players took advantage of Black Friday to launch a big promotion for imported goods. To some extent, Black Friday is more distinct in theme for cross-border e-commerce than Double 11. Sales of many direct delivery products were more than doubled on JD.com. NetEase Kaola saw sales exceeding the entire sales of last year’s […]
With “Black Friday” falling just two weeks after this year’s 11.11 promotions, it was probably inevitable that consumer fatigue and diminished enthusiasm (not to mention diminished wallets) would sap the strength of the latter. Though cross-border e-commerce platforms introduced various discounts and promotions in the week leading up to Black Friday, most of them failed […]
Established in 2001 as a subsidiary in China, Amazon China once went through a nosediving period. By building and promoting cross-border shopping strategy, Amazon China has begun to make some initial success in 2015.
China’s cross-border shoppers reached 18 million and generated revenues of 140 billion yuan (US$21.75 billion) in 2014 according to China Electronic Commerce Research Center and China General Administration of Customs.
The overall turnover of Black Friday in 2015 increased by nearly 30 times more than that in 2014 and the number of orders increased by nearly 35 times this Black Friday shopping season according to Alipay.