WeChat (Weixin) has recruited advertisers for Moment ads on June 1 Children’s Day in China according to ebrun.com. WeChat has tight control on WeChat Moments ads, trying to unify theme and slogan. From WeChat main nostalgic creative point of view, recalling users’ childhood memory can undoubtedly resonate with old brand advantage.
Total hongbao volume on Chinese New Year eve exceeded one billion on WeChat compared with 240 million on Alipay. The volume during the same period on Weiob was 101 million who started Hongbao campaign on 2 Feb 2015.
In the half of 2014 in China, average deliverability rate, open rate, click-to-open rate and click through rate were 94.54%, 9.39%, 16.71% and 1.57% respectively according to data from Webpower China. The indicators showed stable growth in electronic direct mail (eDM).
Chinese online B2C enterprise Yihaodian made a Guinness World Record on March 18 in 2014. At 10 am sharp, “Imported Milk Flash Sale” began, 600,000 boxes of milk in 30 containers sold out in merely 52 mins 25 seconds! It became a new Guinness record of “selling out most milk in the shortest time”.
In 2013, competition between Chinese brands were extremely fierce. Some brands provoked the war, some were forced to confront. As for old enemies like Wang Lao Ji and Jia Duo Bao, they already got used to combating with each other. Social media rose to be important battle fields in recent years.
Coca Cola has been cooperating with Sina Weibo to promote its customized bottles using Weibo Wallet. It costs about 20 yuan a bottle. So, how was the online sales?