The heavy storm yesterday afternoon in Beijing flooded some areas and stopped the operation of several lines of subway. However, there were a few lessons marketers can learn on social media marketing on Weibo from how some Chinese companies took advantage of the storm. Lesson 1: Monitor the conversation & take advantage of trending topic […]
A photo editing software company promoted their product on valentine’s day on multiple channels via a viral application. Meitu Xiuxiu is a photo editor developed by a company in Xiamen (a quick Chinese lesson: “mei” means “beautiful; “tu” is “picture”; “xiu” is “show” in English).