Tencent released Tencent Entertainment Whitepaper several recently and highlighted entertainment activities of the post-90s. 211 million Chinese post-90s make up 15.4% of the total population in China according to National Bureau of Statistics in 2015. Realize preferences and behaviors of the post-90s will help media, companies and advertisers grab the commanding point.
The post-90 is a common term in China indicating people who are born in and after 1990; the total number is about 140 million, accounting for 11.7% of the total population. The post-90s would become the future backbone of China’s internet.
For 18 out of the 22 categories, China sees the highest percentage of respondents who are willing to buy online compared with the remaining 59 countries and regions covered in a survey conducted by Nielsen. It also found out that China sees the highest intent for both online-shopping and online-purchase for categories including clothing, cosmetics, personal care, […]
China online social services on mobile reached total number of 190 million unique visitors in May 2014, according to iResearch, an increase of 32% compared with last May.
Ericsson Consumer Lab published Chinese city telecom 2013 report, according to which China mobile broadband had become daily life necessity, more than 70% Chinese smartphone users surfed mobile internet in public transportation. App based mobile broadband services would cover every aspects of city life, improving city life satisfactory. Besides, Chinese consumers had less experience of […]
Tuhao has been a hot word all over the media, it represents rich Chinese who love to show off their wealth on internet while claiming to be poor. According to an article from Sydney Morning Herald, China’s vulgar rich: befriended but unloved, a crowdsourced translation call on China’s social media yielded “new money,” “slumdog millionaire,” the “riChinese” […]
PC: Time spent on video watching, instant massaging and game playing occupies the majority of the online users’ time Smart phone: Instant messaging tools are used by almost all the smart phone users iPad: iPad has already become a perfect choice for entertainment such as watching videos and playing games.
The netizens in Tier 1, 2 , 3 and 4 cities have different behavior because of different economic development and living environment.
A recent comScore study reveals that portals commanded the largest share of online minutes, accounting for 24.4% of total time in Greater China (including Taiwan and Hong Kong), followed by the Entertainment (9%), Search/Navigation (6.2%), Social Networking (5.5%) and Retail (5%)site categories. These five categories combined accounted for half of all time spent online in […]
McKinsey recently published a survey on China’s Internet obsession; you may be surprised to see how much time Chinese consumers are spending online: People in the 60 largest cities in China spend around 70 percent of their leisure time on the Internet, according to a survey we conducted in 2009. In smaller towns, the corresponding […]