Tuhao has been a hot word all over the media, it represents rich Chinese who love to show off their wealth on internet while claiming to be poor. According to an article from Sydney Morning Herald, China’s vulgar rich: befriended but unloved, a crowdsourced translation call on China’s social media yielded “new money,” “slumdog millionaire,” the “riChinese” […]
PC: Time spent on video watching, instant massaging and game playing occupies the majority of the online users’ time Smart phone: Instant messaging tools are used by almost all the smart phone users iPad: iPad has already become a perfect choice for entertainment such as watching videos and playing games.
The netizens in Tier 1, 2 , 3 and 4 cities have different behavior because of different economic development and living environment.
A recent comScore study reveals that portals commanded the largest share of online minutes, accounting for 24.4% of total time in Greater China (including Taiwan and Hong Kong), followed by the Entertainment (9%), Search/Navigation (6.2%), Social Networking (5.5%) and Retail (5%)site categories. These five categories combined accounted for half of all time spent online in […]
McKinsey recently published a survey on China’s Internet obsession; you may be surprised to see how much time Chinese consumers are spending online: People in the 60 largest cities in China spend around 70 percent of their leisure time on the Internet, according to a survey we conducted in 2009. In smaller towns, the corresponding […]