According to Kantar WorldPanel Consumer Price Index, gift market grew 27% in 2012 compared to 2011 during mid autumn festival and National Day. Expensive gift became the trend. Gifts with more than 150 yuan (USD 24.4) surpassed 30% during the holidays in 2012.
Tmall has promotion activities in all major holidays or festivals in China, such as Teacher’s Day, Mid Autumn Festival, National Day, Double Ninth Festival and Spring Festivals, not to mention some popular western festivals like Christmas and Thanksgiving. One of the biggest promotion activity is not from the festivals we mentioned above. Tmall created Double […]
We created China online marketing calendar for the last quarter of 2013 including September to help you better plan your online campaigns for Q4, 2013.
According to a data released by Nielsen recently, from January 28 to February 24 2013, during the Chinese New Year, the sites where people spent the longest time are search engine, directories, e-commerce and others. E-commerce, other websites and e-mail experienced the most obvious changes during CNY period. The change of the visit time on e-commerce […]
Qingming Festival or Tomb Sweeping Day is a traditional Chinese festival on the 108th day after the winter solstice. And, Google has just decorated its search results pages on Qingming Festival or Qingming. Besides a Chinese painting showing a willow and a poem, you will also see an animation. If you click on the white […]
November 11 (11-11) is Singles Day in China and year 2011 makes this date more special with six “1”s. And, this date is even a bigger date for China’s online retailers. Let’s take a look at how crazy China online shoppers can be on Nov 11 2011 on Taobao Mall (all participating merchants offered 50% […]