With Chinese consumers entering a new era of shopping, the consumer needs in the near future would grow around three themes: health, instant satisfaction, and personalization. Recently in China, there is a lot of questioning about the once prevailing belief of “consumption upgrading” or “premiumization”, which means consumers start to buy better products/services for higher quality […]
The growth rate of the fast-moving consumer goods (FMCG) in China accelerated during Q2 2018, with annual value growth hitting 4.7%, higher than 2.3% recorded in Q1 and also higher than 4.3% for the whole year of 2017. In the 12 weeks ending June 15, growth for modern trade channels (including hypermarkets, supermarkets, and convenience […]
The upper middle class and the affluent families will account for 55% of personal consumptions in urban areas in China in the next five years, contributing 81% of the consumption growth in China according to CTR. Chinese netizens’ consumption behavior will be more rational, and they will pay more attention to style and dare to […]
For the first time since Kantar started tracking China’s shopping behaviors six years ago, the rate of total value growth increased over the previous year, from 3.6% in 2016 to 4.3% in 2017. In many ways, the “two-speed” phenomenon still exists, but higher speeds are now more prevalent, driven by premiumization. High-speed categories are steadily […]
For 12 weeks ending May 18, 2018, consumer spending on FMCG in China grow by 10.0% compared to the same period last year. Hypermarkets, supermarkets, and convenience stores are showing strong signs of recovery. Consumer spending grew by 10% YoY.
The FMCG market in China is among the world’s most rapidly changing, with almost everything about how products are marketed, sold, and purchased changing at a blistering pace. 56.1% of post-90’s consumers report being the primary deciding force in their household’s shopping and purchase habits. Seeing other people’s shared content on social media (54.6%) and […]
Chinese brands dominate the Top 10 most chosen brands list again. Nongfu Spring posts the fastest growth and enters the Top 10 for the first time.
China’s growth of FMCG sales is weaker in Q1 2018 compared with previous quarters, while new retail accelerates the online and offline integration. Kantar Worldpanel reports that the fast-moving consumer goods (FMCG) market in the first quarter of 2018 was relatively weak with value growing by just 2.3% in the latest 12 weeks compared to […]
By the end of 2018, the global media investment industry is set to be worth over US$550 billion, according to GroupM. With this number growing and fast-moving consumer goods (FMCG) brands making up a quarter of that spend, understanding the impact of advertising is crucial.
When China’s FMCG growth returns, it doesn’t automatically happen to every brand. Here are six key factors. Kantar Worldpanel has reported that spending in fast moving consumer goods (FMCG) grew by 4.3% in 2017 from a year ago, which is 0.7 percentage point higher than that in 2016 and the fastest in three years. This […]
Spending on fast moving consumer goods (FMCG) in China grows by 4.3% from a year ago, which is 0.7 percentage point higher than that in 2016 and the fastest in three years.
Twenty-one Fast Moving Consumer Goods (FMCG) companies reached over 100 million urban Chinese households during the 52 weeks ending October 6, 2017, according to the latest data from Kantar Worldpanel.
In 2025, e-commerce will represent 10% of all FMCG spend. China and US will lead in volume growth while China and Korea will be fastest growing markets.
Chinese urban consumers’ spending in fast moving consumer goods (FMCG) in the third quarter of 2017 grew by 3.6% from a year ago, indicating a clear recovery.
The emergence of new retail formats substantially impacts the traditional physical retail industry, with modern consumer behavior also experiencing drastic changes. In the face of dramatic changes in the world today, how can entrepreneurs adapt to the new needs of the increasingly sophisticated and discerning consumers today? How can we target the Chinese market, as […]