By the end of 2018, the global media investment industry is set to be worth over US$550 billion, according to GroupM. With this number growing and fast-moving consumer goods (FMCG) brands making up a quarter of that spend, understanding the impact of advertising is crucial.
When China’s FMCG growth returns, it doesn’t automatically happen to every brand. Here are six key factors. Kantar Worldpanel has reported that spending in fast moving consumer goods (FMCG) grew by 4.3% in 2017 from a year ago, which is 0.7 percentage point higher than that in 2016 and the fastest in three years. This […]
Spending on fast moving consumer goods (FMCG) in China grows by 4.3% from a year ago, which is 0.7 percentage point higher than that in 2016 and the fastest in three years.
Twenty-one Fast Moving Consumer Goods (FMCG) companies reached over 100 million urban Chinese households (during the 52 weeks ending October 6, 2017), according to the latest data from Kantar Worldpanel.
In 2025, e-commerce will represent 10% of all FMCG spend. China and US will lead in volume growth while China and Korea will be fastest growing markets.
Chinese urban consumers’ spending in fast moving consumer goods (FMCG) in the third quarter of 2017 grew by 3.6% from a year ago, indicating a clear recovery.
The emergence of new retail formats substantially impacts the traditional physical retail industry, with modern consumer behavior also experiencing drastic changes. In the face of dramatic changes in the world today, how can entrepreneurs adapt to the new needs of the increasingly sophisticated and discerning consumers today? How can we target the Chinese market, as […]
The Chinese Ministry of Commerce (MOFCOM) views the fast-moving consumer goods (FMCG) market and industry in China with increasing optimism going into the second half of 2017. On the backs of China’s ongoing supply side reforms, MOFCOM sees an upswing in innovation and internal market development. 2016 saw a rapid increase in the number of […]
‘Retail is retail, there is no old and new’. In today’s Fast Moving Consumer Goods(FMCG) retail industry, the consumer demand, groups, channels, and patterns are all changing, but WeChat Pay team believes that the essence of FMCG retail industry has not changed. The factors affecting business flow are still people, service, and channels; what is needed […]
The spending growth of China’s FMCG market showed to 2.9% in 2016 from 3.5% in 2015, according to Kantar Worldpanel. The growth of hypermarkets, supermarkets, and convenience stores slowed to a growth rate of just 0.7% in 2016。
China FMCG online B2B market, targeting traditional trade retail stores, will grow to 330 billion yuan (US$48 bn) in 2018 from 40 billion yuan in 2016 according to Kantar Retail.
The top e-commerce platforms in China are JD, Tmall, and YHD in 2016 according to Kantar Retail.
22 fast moving consumer goods (FMCG) companies reached over 100 million urban Chinese households during the 52 weeks ending October 7, 2016 according to Kantar Worldpanel.
Online and convenience stores in China are enjoying strong momentum while supermarket growth continuously slowed and hypermarket sales even declined according to Kantar Worldpanel.
93.3% of urban Chinese families have bought or received imported FMCG goods in the 12 months ending June, 2016 according to Kantar.