The Chinese Ministry of Commerce (MOFCOM) views the fast-moving consumer goods (FMCG) market and industry in China with increasing optimism going into the second half of 2017. On the backs of China’s ongoing supply side reforms, MOFCOM sees an upswing in innovation and internal market development. 2016 saw a rapid increase in the number of […]
‘Retail is retail, there is no old and new’. In today’s Fast Moving Consumer Goods(FMCG) retail industry, the consumer demand, groups, channels, and patterns are all changing, but WeChat Pay team believes that the essence of FMCG retail industry has not changed. The factors affecting business flow are still people, service, and channels; what is needed […]
The spending growth of China’s FMCG market showed to 2.9% in 2016 from 3.5% in 2015, according to Kantar Worldpanel. The growth of hypermarkets, supermarkets, and convenience stores slowed to a growth rate of just 0.7% in 2016。
China FMCG online B2B market, targeting traditional trade retail stores, will grow to 330 billion yuan (US$48 bn) in 2018 from 40 billion yuan in 2016 according to Kantar Retail.
The top e-commerce platforms in China are JD, Tmall, and YHD in 2016 according to Kantar Retail.
22 fast moving consumer goods (FMCG) companies reached over 100 million urban Chinese households during the 52 weeks ending October 7, 2016 according to Kantar Worldpanel.
Online and convenience stores in China are enjoying strong momentum while supermarket growth continuously slowed and hypermarket sales even declined according to Kantar Worldpanel.
93.3% of urban Chinese families have bought or received imported FMCG goods in the 12 months ending June, 2016 according to Kantar.
China DSP market is estimated to reach RMB 23.5 billion (USD 3.47 billion) in 2016 according to iiMedia Research. And, mobile DSP market is to reach RMB 13 billion (USD 1.92 billion).
China online FMCG has grown by 47% in a 12-month period ended in June 2016 according to Kantar Worldpanel.
Kantar Worldpanel reported 4.7% growth rate in China’s fast-moving consumer goods (FMCG) market for the last 52 weeks ended September 11th 2015. The overall market in the third quarter increased by only 2.7% in sales volume which decreased to a record low in recent three years.
Chinese online shoppers prefer to take advantage of the occasional promotions to buy imported goods; and, they also prefer imported goods at promotions, accounting for 65% of online FMCG (fast-moving consumer goods) sales according to Bain & Company and Kantar Worldpanel research.
There are 20 million new babies in China every year. The total value of parenting market in China exceeds RMB500 billion involving over 10 industries. With the increase of family income and stronger consumption awareness for mom and her baby, the market can be booming continuously in China.
China retail market has been growing rapidly attributes to the booming economy and the increasing demand for consumption goods. China’s FMCG market is evolving quickly; the overall market continues to decelerate across all sectors and all city tiers; channel dynamics changed substantially with more challenges in offline channels facing the growing popularity of online shopping in […]
Kantar Worldpanel reports 5.7% value growth for China’s FMCG market for the latest 52 weeks up to Sep 5th 2014 which remains low in comparison to historic levels. FMCG growth recovered to 6.9% in Q3 2014, higher than both Q2 (4.7%) and Q1 (4.6%).