93.3% of urban Chinese families have bought or received imported FMCG goods in the 12 months ending June, 2016 according to Kantar.
China DSP market is estimated to reach RMB 23.5 billion (USD 3.47 billion) in 2016 according to iiMedia Research. And, mobile DSP market is to reach RMB 13 billion (USD 1.92 billion).
China online FMCG has grown by 47% in a 12-month period ended in June 2016 according to Kantar Worldpanel.
Kantar Worldpanel reported 4.7% growth rate in China’s fast-moving consumer goods (FMCG) market for the last 52 weeks ended September 11th 2015. The overall market in the third quarter increased by only 2.7% in sales volume which decreased to a record low in recent three years.
Chinese online shoppers prefer to take advantage of the occasional promotions to buy imported goods; and, they also prefer imported goods at promotions, accounting for 65% of online FMCG (fast-moving consumer goods) sales according to Bain & Company and Kantar Worldpanel research.
There are 20 million new babies in China every year. The total value of parenting market in China exceeds RMB500 billion involving over 10 industries. With the increase of family income and stronger consumption awareness for mom and her baby, the market can be booming continuously in China.
China retail market has been growing rapidly attributes to the booming economy and the increasing demand for consumption goods. China’s FMCG market is evolving quickly; the overall market continues to decelerate across all sectors and all city tiers; channel dynamics changed substantially with more challenges in offline channels facing the growing popularity of online shopping in […]
Kantar Worldpanel reports 5.7% value growth for China’s FMCG market for the latest 52 weeks up to Sep 5th 2014 which remains low in comparison to historic levels. FMCG growth recovered to 6.9% in Q3 2014, higher than both Q2 (4.7%) and Q1 (4.6%).
Taobao just sold 1,002 tons of laundry detergent over the 3-day period ended on 31 August 2014 according to Taobao’s official Weibo account.
Kantar Worldpanel reports that the e-commerce channel penetration has now reached 32% in latest 52 weeks up to June 13th 2014, a growth of +44% compared to 2 years ago.