CIC and GroupM jointly released China social travel white paper in 2013. By collecting and analyzing social media discussion and related information, they classified Chinese travelers into five categories which could be helpful for brands to make market strategies. China National Tourism Administration estimated that Chinese tourism industry would reach 2.9 trillion yuan (USD 471.4 […]
Custom doc title: Int’l Hotels’ Guide to China International Travelers Hotels.com, a global leading hotel booking websites, released its China International Travel Monitor (CITM) on August 21. This research found out that 75% hotels oversea said Chinese customers made up 5% of all room bookings. 45% hotels said the number of Chinese tourists increased last […]
According to AdChina research, Ctrip and Qunar are the top online hotel and air ticket booking websites. Over 50% business travelers made online bookings on Ctrip and Qunar. Generally speaking, business travelers who travel more than 4 times tend to choose online bookings.
Ctrip launched a robot account on Sina Weibo last week allowing Weibo users to get spontaneous results on hotel and air tickets searches. Weibo users need to follow certain format when they publish a post and at the same time mention Ctrip; once the post is published, the results can be viewed in the comment […]
Qunar recently announced free use of their online hotel marketing and user comments management tools for free. Hotels can update their hotel information and photos, which Qunar promises approval within two working days.
Ctrip yesterday announced the launch of the lowest hotel online booking rates commitment. From March 10 onwards, Ctrip guarantees the lowest online domestic hotel booking rate. If consumers find any other cheaper offer, Ctrip will pay three times the difference in cash. Online travel booking in 2009 has reached 30.24 million users, an increase of […]
William Bao Bean gives his views on what opportunities and challenges the Chinese online travel companies are facing. via Traveldaily