In June 2013, Jingdong led the B2C appliances market with more than 60%, followed by Tmall with 22.36% market share by revenue. All B2C platforms had similar discount rate, around 10%.
JD.com (Jingdong) Intro, Stats, News & Insights
Jingdong (JD.com), formerly known as 360Buy, is one of China's largest B2C online retailers and now listed on NASDAQ.
JD.com started with a focus on online direct sales selling electronics products on 360buy.com. As it gained popularity, it started accepting other retailers as an e-commerce marketplace.
jingdong was founded by Liu Qiangdong (a.k.a. Richard Liu) in July 1998, and its B2C platform went online in 2004. It started as an online magneto-optical store, but soon diversified, selling electronics, mobile phones, computers, etc. Jingdong Mall changed the domain name to 360buy.com in June 2007, and to JD.com in 2013.
Jingdong's gross merchandise volume, or GMV, increased from RMB32.7 billion in 2011 to RMB73.3 billion in
2012 and RMB125.5 billion (US$20.7 billion) in 2013.
The number of products JD.com offer through Jingdong's online direct sales and marketplace has grown from approximately 1.5 million stock keeping units, or SKUs, as of December 31, 2011 to approximately 7.2 million SKUs as of December 31, 2012 to approximately 25.7 million SKUs as of December 31, 2013 and further to approximately 40.2 million as of March 31, 2014.
Electronics products and home appliances accounted for 80.1%, 65.3% and 63.6% of Jingdong's total GMV in 2011, 2012 and 2013, respectively, and general merchandise and others for 19.9%, 34.7% and 36.4%.
JD.com had 12.5 million, 29.3 million and 47.4 million active customer accounts and fulfilled approximately 65.9 million, 193.8 million and 323.3 million orders in 2011, 2012 and 2013, respectively.
JD.com made a strategic decision in 2007 to build and operate Jingdong's own nationwide fulfillment infrastructure. JD.com operated 86 warehouses with an aggregate gross floor area of approximately 1.5 million square meters in 36 cities and 1,620 delivery stations and 214 pickup stations in 495 cities across China as of March 31, 2014, and had 24,412 delivery personnel, 11,145 warehouse staff and 5,832 customer service personnel as of April 1, 2014.
Leveraging this nationwide fulfillment infrastructure, JD.com deliver a majority of the orders directly to customers Jingdong'sselves, over 70% of which JD.comre delivered on the day the order was placed or the day after. As of March 31, 2014, JD.com provided same-day delivery in 43 cities under Jingdong's 211 program and next-day delivery in another 256 cities across China.
CNIT just released its research on China B2C brand influence in July 2013. Jingdong ranked the first in China B2C brand influence scored 95.72, followed by Tmall and Amazon China. Compared to June 2013, the ranking of Jingdong, Vipshop, Yihaodian, Lefeng and Vancl all went up. Vipshop jumped from the 10th to 4th.
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According to Hitwise, Jingdong is the most visited B2C website with over 462 million visits, who also had the fastest month-on-month growth of 30%.
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According to the data released by Enfodesk, Tmall accounted for 44.1% of the whole B2C market, 360buy for 16%, and Tencent for 3.8%. In 2013, the competition of the e-commerce platform is still the main melody in e-business industry. But it is worth noting that the cost of the new users acquisition will keep a […]
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