Traditional out-of-home advertising showed a downtrend in spending in China. Both real estate and construction industry reduced out-of-home ad spending by 37.1% year-on-year. Xiaomi, Ele.me, KFC, and Didi were among the top ad buyers.
With enough passion, the fans of an online TV drama can “light up” a twin skyscraper in Shanghai. Guardian, an online drama adapted from the namesake popular online novel became the hottest online video this summer. Its total video views exceeded 2 billion. On June 14, the day after it premiered on Youku.com exclusively, its […]
WeChat’s introduction of “mini-programs” has given users a new tool for offering services to WeChat users and even for commercializing their accounts, without the expense of developing an app of their own and marketing it. It’s now possible for users to make purchases of goods and services, book travel, or receive online education all through […]
Apple and Xiaomi are found most relevant to the lives of China’s Gen-Y and Gen-Z consumers according to RTG Consulting Group.