China’s fashion bloggers maximize their business value – from sashaying down the fashion walkways as models, designing their own clothing line, acting as brand ambassadors and now to even doing direct sales of luxury goods. Besides engaging influencers (commonly known as KOL) as brand ambassadors or design collaborations, luxury brands now can sell their bags […]
Jingdong (JD.com) net revenues for the second quarter of 2017 were 93.2 billion yuan (US$213.7 billion), an increase of 43.6% from the second quarter of 2016.
With the engagement of Internet celebrities and key opinion leaderships (KOLs), a new way has been paved in luxury brand marketing in China. Other than inviting online celebrities and KOLs to endorse the products and sometimes collaborating with them to produce new designer items, luxury brand companies have also started to sell their designer products […]
Recently, French beauty product retailer L’Occitane is opening the first Café in mainland China (Nanjing). As the brand competition becomes more and more fierce, skincare brands have to develop various by-businesses to attract and maintain more customers.
Retailer websites or apps are the first digital information source in all countries – most notably in the USA, UK, Germany, France and China according to a survey by Digitas.
Chinese millennial shoppers are shifting toward an emphasis on life experiences, convenience, and a healthier lifestyle according to a PwC report on China’s retail and consumer products sector.
The number of Chinese tourists traveling abroad increased 19.5% YoY to 120 million in 2015 and the number was 13 times higher than that of 1998 according to China National Tourism Administration. Data of Feng Li & Fung Group Research Center showed that consumption of Chinese tourists totaled US$229 billion in 2015.
45% consumers prefer to watch videos to get new luxury products information, 27% prefer to watch products photo gallery, and 14% prefer articles or special visits to know products according to the latest research of Mintel.
45% of Chinese respondents purchase most of their luxury goods online according to a research conducted by KPMG. 61% will buy high-end outbound travel products online and 28% will buy cross-border luxury goods.
Tourism-related consumption in China in H1 2015 totaled 1.65 trillion yuan (US$0.26 trillion), an increase of 14.5% YoY with over 2 billion person-trips. 61.9 million Chinese traveled abroad in H1 2015, an increase of 16.11% YoY.
Chinese online shoppers prefer to take advantage of the occasional promotions to buy imported goods; and, they also prefer imported goods at promotions, accounting for 65% of online FMCG (fast-moving consumer goods) sales according to Bain & Company and Kantar Worldpanel research.
45% of respondents purchased most of their luxury goods online according to a research conducted by KPMG. The respondents showed little concern for making online purchase of products under RMB 4,200, an increase of 121% (RMB 1,900) compared to the research in 2014.
With the policy of “internet +” in China today, a large number of consumers tend to research the hotel information through online search engines, book or reserve hotels in OTA and hotel official websites, and share the experience in the social networking platforms. Chinese consumers’ demands are showed on the Internet; therefore internet data become […]
Recently Hotels.cn released the fourth ” Survey on Chinese tourists traveling abroad in 2015″, which reveals that the sustained and steady growing China’s overseas travel market has brought enormous business opportunities to the global tourism and hotels. In 2014, the number of Chinese traveled abroad exceeded for the first time 107 million, with an increase […]
Spending on gift-giving by Chinese luxury consumers was down a further 5% in 2014, totalling 30% over two years according to Hurun Research Institute.