The GSMA Mobile World Congress Shanghai, will be held 28 June – 1 July 2017 at the Shanghai New International Expo Centre (SNIEC).
Chinese consumers are spendgin more time on digital media in recent years with more smart devices coming into their lives. Related: China adults spend more time in digital media in 2016 In terms of VOD (Video-on-demand) and playback behavior, users’ duration of watching live TV programs in a week on DVB (Digital Video Broadcasting) reaches […]
China social media users maintained a rapid growth across all age groups in 2015 according to Kantar. The most popular social media was WeChat, Qzone and Weibo.
China will remain the world’s largest advertising market in 2016 according to This Year, Next Year report by GroupM. GroupM predicts the growth rate of China’s advertising market will decline from predicted 8.7% to 7.8% this year and will drop slightly from predicted 9.6% to 9.1% in 2016.
The advertising business admanGo’s survey data shows that internet advertising accounts for only 14% of total advertising spend in Hong Kong in Q3 2015.
Despite the continuous weak growth and even decline in smartphone sales in China, major domestic mobile phone manufacturers still set a “big leap” of shipping target in H1 2015. Although foreign brands iPhone and Samsung still held a large market share, domestic brands as Huawei, Lenovo, Xiaomi and TCL etc. all set their phone sales […]
China users’ time spent on digital media has exceeded that on traditional media in 2015. Digital media is the largest media by ad revenue; online ad revenue will continue to grow, especially mobile ad revenues.
By the first half of 2015, the number of China’s mobile gaming users totaled 365.5 million, which achieved a growth rate of 12.5% compared with the same period last year.
Affected by multiple factors, the advertising market in China in H1 2015 was mediocre which did not develop as expected.
In June 2015, the total advertising spends of mobile phone brands totalled 54.14 million yuan (US$8.45 million). Among them, Meizu spent 10.21 million yuan on online advertising, ranking first; followed by Lenovo (US$0.71 million) and Samsung (US$0.65 million) according to iResearch data.
In 2015, when the total usage of digital media users outpaced that of traditional media, the social media also showed their own unique development properties and characteristics in China.
In May 2015, CTR, a Chinese reserach company, announced a new report on China advertising market, which focused on key industries and top advertising marketing companies.