The market penetration rate of short video increased from 49.8% to 67.7% with users reaching 744 million. Weibo-backed Miaopai was extremely popular among young users as nearly 50% of its users aged 25 years or younger. 55.3% of Miaopai users lived in tier-1 and tier-2 cities while that was 44.8% for overall short video users. The short […]
The age distribution of e-commerce users and short video users in China is quite similar. Users age 25 to 35 take the largest share. Such similarity makes it possible for short video marketing to promote e-commerce sales. Short video users have something in common: young, pursuit high-quality lifestyle, want to play and look pretty, love […]
Total monthly active users of China’s short video platforms grew to 244 million in Q3 2017 according to data from Analysis. The daily active users is close to 86 million. Short video platform, or comprehensive short video platforms, provides functions including video creation, editing, and sharing. Short video content recommendation and aggregation platforms also grew […]
Video websites in China, as elsewhere in the world, include both non-curated “integrated platforms” and curated “aggregators”. Aggregators generally provide topic-specific or otherwise selective content with the goal of attracting fewer but more dedicated users while other platforms focus on providing a wealth of content to attract large user bases. While aggregators in China only […]
iQiyi ranks on top in China’s mobile video category with 245.61 million active users in Feb 2017, followed by Tencent Video, Youku, Letv, and Mango TV. Sohu TV, Baofeng, PPTV, Tudou, and Migu Video apps are also in the top 10 video apps by MAUs in Feb 2017. Bilibili Cartoon ranks first in the vertical […]
The number of professional Weibo vertical publishers (mostly individual authors), who are often called We-media owners, reached 2.3 million covering 47 sectors as of November 2015 in China. The number of top authors, each of whom received average monthly article views of more than 100,000, reached 253,000 as of 30 November 2015.
Daily video sharing on Weibo exceeded one million times in August and the peak value of daily plays reached 150 million, according to Weibo press release on 2 Sep 2014.