With ticket grabbing WeChat Mini-Programs going viral, WeChat Mini-Program games see peak concurrent active users reaching 28 million per hour. Mini-games “Jump” (Tiaoyitiao) sold its advertising opportunity to Nike at 20 million yuan (US$3.1 million); and, WeChat started Mini-Programs’ advertising internal testing. The commercialization of WeChat Mini-Programs has entered into a new stage. You can […]
China Top Mobile Apps: Stats, Trends, Insights
Statistics: Top 500 Mobile Apps in China
Kuaishou started to lead the short video market by reaching over 200 million MAU in November 2017. Tik Top, part of Toutiao, saw astonishing growth in MAU from September 2017. In February 2018, Kuaishou continued to dominate this market with DAU of exceeding 100 million, followed by Tik Tok. Short-video app download trend The demographic […]
WeChat Mini-Programs have finally passed through a period of high publicity and are settling into one of the silent advances and steady development, according to data from QuestMobile. Despite both hype and opposition, WeChat Mini-Programs will bring significant change in the future. Following WeChat’s Mini-Programs, a variety of similar mini-programs or “light apps” have been […]
WeChat officially launched rewarded video ads platform for mini-program games. Advertisers can deliver rewarded video ads at specific mini-games scenes. Rewarded trigger lets brands get more exposures at mini-games By playing video ads while playing mini-games, users can get corresponding rewards, such as an extra life or bonus points. Meanwhile, only by watching the full […]
The number of active users of Ping An Pocket Bank grew by 304% year-on-year to 16.066 million in January 2018 according to Analysys from only 3.977 million in January 2017, ranking fifth in the mobile banking market. In February 2018, this figure reached 16.917 million, a 5.3% increase quarter-on-quarter. Ping An Bank Co., Ltd. is a […]
Mobile social networking is the top category of mobile apps in China by the average total time spent, followed by mobile videos, mobile games, and news. Top 10 mobile apps by monthly active users are WeChat, QQ, Alipay, Taobao, iQiyi, Tencent Video, Baidu (search), Weibo, Youku, and QQ Browser. Check out top mobile apps in China […]
The monthly active devices of China mobile internet has held steady at over 1 billion units, seeing slow growth in 2017. The year-on-year growth rate also shows the gradual step-down trend. China’s mobile payment transaction value has already reached US$5.5 trillion in 2016, which is estimated to reach US$15.4 trillion in 2017. The number of […]
China mobile maps app users reached 644 million as of December 2017, led by Gaode Maps (AutoNavi) and Baidu Maps according to data from Jiguang. Gaode’s daily active users exceeded 40 million; its MAU exceeded 340 million in December 2017. Gaode Maps mobile app rose to the top 10 mobile apps by penetration rate in […]
Short videos have gradually become one of the main ways for China online users to record and share information. The download volume of short-video apps keeps increasing.
NetEase rose to the second place right after Tencent in November 2017 by total number of iOS app downloads with two mobile games, Knives Out and Rules of Survival according to App Annie.
China’s online education market totaled 71.42 billion yuan in Q3 2017 with an increase of 50.9% YoY or 27.3% QoQ according to data from Analysis. The top 3 categories of online education market in China by total MAU are secondary/primary school education (95.4 million), children education (55.3 million), and foreign language learning (34.4M). The top […]
WeChat’s introduction of “mini-programs” has given users a new tool for offering services to WeChat users and even for commercializing their accounts, without the expense of developing an app of their own and marketing it. It’s now possible for users to make purchases of goods and services, book travel, or receive online education all through […]