In Q1 2015, China mobile internet users reached 740 million with increase of 1.6% QoQ and 10.27% YoY, which showed stable growth in the mobile internet market according to data from EnfoDesk.
China online gaming market exceeded 30 billion yuan for the first time and reached 32.08 billion yuan (US$ ) in Q1 2015, an increase of 8% QoQ with 24.7% growth YoY according to iResearch.
2015 will be a year full of opportunities and challenges for China mobile gaming market. China female mobile gaming users still have much potential and their habit of paying for games is expected to develop according to DataEye. Various gaming companies are sparing no efforts to attract gaming users.
Among the list of China top 100 online games by downloads in 2014, role play games and card & chess games were favored by online gaming users in China. RPG games accounted for 43% while card and chess game accounted for 34% in 2014 by total number of downloads.
Recently, the Top 52 app publishers (by revenue) list in 2014 was released by App Annie (a company which do research on mobile app market).On the list, there are 7 China app companies.
In 2014, total transaction value of China online gaming market was RMB110.81 billion (US$17.95 billion) with an increase of 24.3% YoY. Besides, mobile gaming represented 24.9% market share, which was the first time to surpass browser games in 2014.
Mobile gaming has been the most powerful growth engine for China gaming industry. In Q3 2014, total revenue of China mobile gaming market was RMB5.79 billion (US$940.3 million) with a high increase; further, in Q4 2014, the revenue would exceed RMB6 billion according to the research of CNG, IDC and TalkingData.
In the first half of 2014, China gaming market users exceeded 400 million with an increase of 9.5% year on year. The total sales value of China gaming market was RMB49.62 billion (US$8.07 billion) with an increase of 46.4% YoY according to CPC & CNG. ZDC‘s latest data also shows on average an iOS game player spend […]
In Q3 2014, total revenue of China online gaming market exceeded RMB27.76 billion ($4.53 billion). Mobile gaming revenue was RMB6.98 billion ($1.14 billion) with an increase of 72.8% year on year in Q3 2014 according to data of iResearch, which indicates its growth is slowing down.
In Q3 2014, China online gaming market kept stable growth; mobile gaming market’s total transaction value had an increase of 8.2% quarter on quarter. China online gaming companies are positively developing browser games, mobile games in oversea market and having achieved good results.
China Mobile Games and Entertainment Group (“CMGE”) reported revenue of RMB357.6 million (US$58.3 million), compared with RMB98.1 million in Q3 2013 andRMB274.6 million in Q2 2014. Revenues were 264.5% higher year-over-year and 30.2% higher quarter-over-quarter.
As of June 2014, the usage rate of mobile games in China was 47.8% with an increase of 4.7%. Mobile gaming is becoming a habit for many China mobile users’ daily life.
Mobile devices’ penetration, mobile network’s improvement as well as social network’s booming lead to rapid growth of mobile online gaming market in China.
China mobile online gaming market developed rapidly in 2013. Wechat users exceeded 438 million in China in Q2 2014 and with launch of Wechat’s social gaming platform as well as its games featured with social elements, it will attract more and more mobile gaming users in China.
China mobile online gaming users exceeded 321.8 million in Q2 2014 with an increase of 6.4% from prior quarter according to data of GPC IDC and CNG.