In 2014, total transaction value of China online shopping market exceeded RMB2.8 trillion (US$453.61 billion) with an increase of 48.7% according to latest data of iResearch. China’s National Bureau of Statistics’ official data shows online shopping value accounted for 10.7% of total retail value in China.
Jingdong GMV for the fourth quarter of 2014 was RMB85.8 billion (US$13.8 billion), up 119% from the fourth quarter of 2013. GMV for the full year of 2014 was RMB260.2 billion (US$41.9 billion), up 107% from the full year of 2013.
One week’s Chinese New Year 2015 holiday just ended on 24 February. During this period, over 60% purchased on mobile device. And, the most popular product category is mothercare according to Tmall. Major home appliance sales value grew by over 265% during this period; Tmall Superstore jumped 42 times. Shanghai, Hangzhou and Beijing were the […]
In 2014, total transaction value of China mobile shopping market was RMB929.71 billion (US$151.27 billion) with an increase of 239.3% according to Chinese research company iResearch, which is close to EnfoDesk’s estimate.
China mobile shopping users exceeded 300 million with a total transaction of almost 10 trillion yuan in 2014, an increase of 270% according to Enfodesk.
Paipai launched micro-shop mobile app last month to enable individual merchants to set up mobile online stores on smartphones directly and they could log in the stores with QQ numbers only.
China post-90s are the active group on the internet, especially on social media; and, China post-90s QQ users accounted for 39% of total users according to data released on Tencent’s Open Day. They favor mobile shopping and online videos.
As of June 2014, China internet users exceeded 632 million, of which 527 million were mobile phone internet users with an increase of 26.99 million from 2013 according to data of CNNIC.
In Q3 2014, total transaction value of China mobile shopping market was RMB230.96 billion ($37.59 billion) with an increase of 250.9% from the same period of prior year. Total transaction value of China online shopping market was RMB691.41 billion ($112.55 billion) with an increase of 49.8% year on year in Q3 2014.
In Q3 2014, total transaction value of China mobile Internet market was RMB51.56 billion ($8.39 billion) with increase of 11% quarter on quarter and 93.4% year on year according to data from iResearch.
Vipshop continued to have strong adoption in mobile shopping with approximately 57% of their gross merchandise volume coming from mobile devices in Q3 2014. Its net revenues and total number of active customers both more than doubled.
Paipai.com, part of Jingdong, is launching micro-shop platform for both business and individual sellers targeting C2C mobile shopping market.
In H1 2014, total number of China mobile Internet users exceeded 686 million and 60% users are male. There was an increase of 2.5% from H2 2013 in total number of female users.
Taobao’s mobile app MAUs exceeded 131.982 million in August 2014 in China according to EnfoDesk, remaining the most popular online shopping mobile app by total MAUs, followed by Tmall and Jingdong.
UCWeb, mobile browser company now owned by Alibaba, updated its mobile browser to cooperate with Tmall to promote shopping privilege by giving out red envelops (or hongbao, a frequently used mobile marketing tactic) worth RMB60 million (USD 9.7 million). New version will support users to log in with Taobao account so users can enjoy convenience […]